Analyze how Delta Airline, United Airline, and American Airlines implement marketing strategies.
First, tell what the marketing strategy of each firm is. Then answer the Company Questions for each company as it is today.
Then, develop and describe what you think the marketing strategy should be over the next three years and describe what you think the company should do to accomplish the new strategy (what things need to be done differently).
Company Questions (to cover for each of the 3 companies):
– Brief description of the company
– Market share
– Competitive advantages
– Stage of Product Lifecycle it’s in
– Where in the BCG Model (Boston Consulting Group Model) is the company/product?
– Who are its target customers?
– What are its goals?
– What are its Top 5 resources?
– What control systems are in place?
