The presentation and the report must contain: 1- Central Problem: Define clearly and concisely the basic problem in the situation. 2- Analysis of Situation: What tools and concepts from this course can help us in analyzing the case? Environmental Scan and SWOT analysis for this company related to the problem of interest. 3- Identify Alternative Strategies: Based on the analysis in b., identify possible alternative strategies to cope with the problem defined in a. Involve the class in evaluating the pros and cons. 4- Course of Action: Get the class involved in a discussion of recommended courses of action.
