Students must identify a franchise that is relatively new (less than 10 years old and fewer than 25 locations). Students must then evaluate the attractiveness of the franchise for an identified location. The evaluation should include:
Review of years in business, management team, growth rates, sales history, royalty structure
SWOT of the franchise
A final recommendation if they would or would not open the franchise in their respective area.
Franchise Assignment should be three to five (3-5) pages using double spacing and 12 pt font.
