This is a literature review of pop up store. I have already done the previous part about branding, experiential marketing and store environment. So help me to finsh the last part: pop up store. In this article please use British spelling. I will upload my previous work and some references of pop ups. Please note that it is very important that every statement need to have a academic journal or report to support it.
First you need to give the background and definitions of pop up store from different literature (at least 3) and combine those definitions to your own.
Then give the typologies of pop up from different literature (at least 2) and describe the characteristics.
The final part is the objectives of pop-ups (promtion/ testing market etc.)
