What is a business case?

What is a business case?

qA business case imitates or simulates a real situation qCases can range from one (1) page to sixty (60) or more

pages

üA common purpose: to represent reality and to convey a situation consisting of some clarity

• qTo stimulate reality, a case should have 3 characteristics:

1. Asignificantbusinessissueorissues
2. Sufficient information on which to make possible reasonable conclusions
3. No stated conclusions

• qBe design, a case does not tell you what it means. You have to read a case actively and construct your own meaning

How to analyze a business case?

qStart by recognizing some contextual factors that help limit and narrow the analysis

• A management or international business (IB) case requires you to think as a leader or strategist, not simply as a marketer or manufacturing manger

qPast case/reading discussions provide a foundation for thinking about a new case, and study questions can call attention to important issues

qThinking is key