Section 2: Industry Analysis a. Provide your own analysis and calculations needed of the industry in terms of: i. Current and last year industry’s forecasted sales ii. Impact of current economic trends iii. Impact of future economic trends iv. Impact of regulatory trends v. Industry sectors to include vi. Markets and customers within the industry vii. Possible obstacles to enter the industry viii. Relevant technological factors ix. Size of the industry x. Strategies to overcome the abovementioned obstacles xi. Supply and distribution concerns Section 3: Market Analysis a. Analyze the market in terms of: i. Assessment of product or service positioning ii. Assessment of purchasing decisions iii. Current market trends iv. Customer’s needs and motivations v. Customer’s profile vi. Impact of demographic shifts on the target market i. Impact of some socioeconomic trends on the target market vii. Overall market, its size, and growth potential viii. Percent and sample size of potential repeat customers ix. Relevant market segments
