Create a new, original Marketing Plan (not an existing one) for Sydney Theatre Company to build customers’ loyalty
Develop a marketing plan that develops a longer term CRM enabled relationship approach as opposed to a transaction based approach to marketing. The idea of the Marketing Plan has to be a new, original plan and not one that has been used by the company.
(e.g. a subscription for customers so they can become a regular member of attending Sydney Theatre Company)
The plan should use the concepts discussed and apply concepts from the suggested readings. Be creative, write concisely, and where possible, use bullet points to convey the information.
What is the Goal of your plan? Who is your target market? How can you capture the names? Why do they want to buy what you are offering? What makes your product exciting to an audience? Can you think of something that means you are building a membership or a loyalty club for your product? How will you encourage people to join? How will you keep them? What rewards will they get?
hi, if you need the website link, here you go
https://www.sydneytheatre.com.au/
