Choose and evaluate one only of the following marketing theories:
a) Consumer decision process and explain how marketers address a certain stage of the process with regards to information provision (choose 1-2 stages only)
b) Market segmentation AND/OR positioning
c) Branding
Part 2 select ONE organization from the events industry – make sure you can find enough background information on the organization (e.g., academic articles, industry reports, news articles, videos).
Part 3 Write your report and critically discuss the literature from your chosen theory and its relevance and application to the event organization chosen. You should make sure you discuss the key points in relation to the theory and the practice
