Watch the movie titled “The Joneses”
Watch the movie titled “The Joneses”. It will be shown in class on Wednesday September 9. Read chapter 4 of the textbook. Discuss the role of socio-cultural influences (e.g. opinion leaders, word of mouth, reference groups, family life cycle, social class, culture and subculture, etc.) on consumer decision-making by referencing the movie The Joneses. Type … Read more