Choose 2 different brands, from either a service or product sector, should not be competitors.
Identify a number of media (e.g. poster, magazine advert, TV, cinema, radio) and different promotional tools (adverts, sales promotion, PR, sponsorship) that have been used by your chosen brands for communication. The sources for these brands must be current (no older than 2012) and all part of the same campaign with the same message across … Read more