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Antecedents of Brand Loyalty: An Empirical Study in Mobile Telecom sector Introduction The telecom network in India is the fifth largest network in the world meeting up with global standards. Presently, the Indian telecom industry is currently slated to an estimated contribution of nearly 1% to India’s GDP. The Indian Telecommunications network with 110.01 million … Read more

Abstract Brand building is a marketing concept that can directly or indirectly influence the operations of a company or a market. It is created through brand loyalty, equity or positioning models. Brand loyalty results from consumer behaviors and affects a person’s preferences. Brand positioning is built upon consumer judgments, which may or may not reveal … Read more

Latino Women Migrant Worker in California Job Abused Introduction Migrants refer to the people who are in a given country or state illegally, and without any form of legal documentation. Latino migrant women happen to reside mostly within California State, given its proximity to the border of Mexico. Since the past regime, there has been … Read more

The Reality of Sex Workers in India Introduction: In India, there is an abundance of sex workers, but most of them did not choose that path. In a case study at Mysore, India by Author Jhumka Gupta (An AIDS researcher from Yale) and her fellow colleagues, fifty-seven point four percent of forty-eight women fell for … Read more

Autobiographical Essay I come from a family made up of my mother, father, two brothers and a little sister. I immigrated to the USA 2years ago. This was because the country I come from is remarkably resilient and encoded with strict rules. They do not care for the welfare of kids and their interest. I … Read more

Compensation and Benefit Plan Benefits are values and not payment, which employers provide to their employees as a form of returning their contribution to the organization or company. They are optional and non- wage returns provided, in addition to obvious compensation. Benefits refer to insurances like disability, life and health; retirement plans, vacation plans, and … Read more

Interview The interview I conducted was from my grandfather. Born in 1947, he is one of the oldest people I know. My Intention was to know of the Native life after the 1950s, and the nature of its influence on the events that have changed the present society. He is now approaching sixty-seven years and … Read more

Personal Narrative It all started on Monday morning, when I was in a biology class. I had left home early because I did not want to miss this lesson the way I did the previous week. I was with my friend, Rita, in class. I asked my friend how she had spent her weekend and … Read more

Alexi’s: “The Reservation Cab Driver” Introduction The lack of exceptions for anyone in paying is in itself comical considering that payment is by a certain commodity. The whole poem circumnavigates around the cab driver and the various customers he witnesses. He is one queer cab driver. He does not seek for monetary payment, but only … Read more

“Isolated by the Internet” by Clifford Stoll Introduction “Isolated by the Internet” is an article that focuses on the significance of the use of internet in present society. Clifford Stoll demonstrates in detail both the benefits and the challenges that people experience when using the internet. For instance, in the book, it is expressed that … Read more