mona

Each graduate student will locate recently published articles that discuss the development and application of marketing strategies relative to one or more of the 4 Ps by a company for one of its products (or services). After evaluating the firm’s current marketing strategies for this one product (or service), the graduate student will recommend marketing … Read more

What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?

Review the motives of human behavior. Which 3 affect you most and why? How do marketers use this information?

What are the 5 stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?

Identify and describe a potential ethical dilemma that a marketer might face when segmenting a market. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?

Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?

Reaction Paper to readings discussing the development of Social Efficiency Ideology

The student should present a quantitative analysis of a legal change: how and why was the change important (who is affected and how?). The analysis should be a critical assessment of both sides of the issue. The goal the paper is to identify (and understand) the theoretical and empirical analysis and APPLY them to an … Read more

On 1/1/12, Sam and Ronny form the SR partnership, with Sam contributing property (“Property S”) with a fair market value of $800 and an adjusted tax basis of $400, and Ronny contributing $800 cash. The SR partnership agreement includes provisions calling for capital accounting in accordance with section 704(b), liquidating distributions in accordance with capital … Read more

Abby and Bob are partners in an equal general partnership. Abby has a basis of $70,000 in her partnership interest, and Bob has a basis of $30,000 in his partnership interest. Describe the effect of each of the following events on the basis of each partner’s partnership interest: a) The partnership itself makes a charitable … Read more