One presenter discussed the impact of effective employer branding on recruitment and selection processes. Your HR Director would like you to critically evaluate the implications of investing in HR branding for the purpose of improving the outcomes of recruitment and selection.
One presentation discussed the way that an organization had effectively utilized flexible working practices to improve organizational commitment and job satisfaction. Your HR Director would like you to critically review the advantages and disadvantages of flexible working in the context of competing in a globalized economy.
In the quest to be Employer of Choice in a highly competitive environment one presenter outlined how having highly engaged staff had made a difference. Your HR Director would like you to critically examine the concept of Employee Engagement and the contribution it could make to improving organizational performance as she is not convinced of … Read more
What are the advantages and disadvantages of using expatriates for international assignments? What are the alternative forms of international assignments? Discuss using examples.
Critically discuss the role of culture in forming Consumer-Brand Relationships. Critically analyze using example/s from industry.
Critically discuss the principals of classical conditioning theory. Using industry based examples, critically explain the importance of classical conditioning in developing effective marketing strategies.
Present a critical literature review summarizing the main ideas of one of the following authors. Your critical review should summarize the theories of the author in a comprehensive way and you are expected to refer to at least three academic journal articles, to support your discussion. 1. Ronald Coase or 2. Joseph Schumpeter or 3. … Read more
Choose and evaluate one only of the following marketing theories: a) Consumer decision process and explain how marketers address a certain stage of the process with regards to information provision (choose 1-2 stages only) b) Market segmentation AND/OR positioning c) Branding Part 2 select ONE organization from the events industry – make sure you can … Read more
Reflective Appraisal of the EIA Process In the final part of your report you should consider the alternative viewpoints of environmental and/or public groups, such as Friends of the Earth, and critically review the effectiveness of the EIA process in terms of supporting sustainable development and environmental protection. You may want to consider any limitations … Read more
Review an Environmental Statement for a Road Project Select an Environmental Statement (ES) document for a recent major road project or proposal and review the significant predicted environmental impacts that were identified in the statement and the main mitigation measures that were recommended in order to reduce these impacts.