SWOT
Introduction
The strengths of a company relates to the strong points of a company compared to other players in the market. These are the features that enable a company to have a competitive advantage in the market thus attract more customers compared to its competitors. Sighline Applications deals in On-board video processing devices for unmanned vehicles.
Fair pricing of commodities
The products produced by Sighline Applications are relatively priced compared to other products in the market. The company produces quality products and retails them at an affordable price attracting customers with an eye for quality. The products have a high life time enabling the customers to use the product for a long time. The company guarantees value for the money the customers spend on Sighline Applications products (Pandey, 118).
Increased resources for expansion
The company has adequate resources to fund expansion activities compared to other players in the market like GE Intelligent Platform. Although expansion is limited by the International Traffic in Arms Regulations, the company resources to expand will enable it to increase its market share. High resources can be channeled to other value adding activities like research and increasing the direct sales through marketing research and advertisements (Gordon, 92).
Wide variety of products
The company Sighline Applications produces a wider variety of products compared to its competitor GE Intelligent Platforms. This difference in production capacity and capability enables Sighline Applications to have more customers than its rivals. Having many products in the market increases the number of customers thus the revenue generated. High sales enable the company to maintain its market share and expand its reach in the market. The company’s products can also be used for a wide range of applications. Factory equipment to Air force machinery can be fitted with Sighline Applications products. This enables the company to have a wide range of clients other than the military.
Universal software application
The hardware produced by the company can run on non specific software. This does not limit the hardware to specific software which may be expensive or hard to obtain. This also increases the market for the company by ensuring that the company’s products are compatible with other products in the market. Production of hardware that is compatible with universal software enables the company to market its products easily. Joining with other companies in the market advertises Sighline Applications at no extra cost (Gordon, 124).
Strong level of customer support
The company ensures that its customer support systems are efficient to serve clients at all times. The company has various effective ways in which the client can use to contact the company. This efficiency in dealing with the clients ensures that the company is able to attract returning customers due to the effective after sale service. Effective communication compared to other competitors in the market enables the company to increase its market share over the competition. Customer relations department also contributes to the development and improvement of products in the market. The product comment on the products and the customer relations department advise the production team on the changes to be made (Gordon, 145).
Innovation leaders in the market
The company is an innovation giant compared to other competitors in the market. This enables the company to design the latest technology in the market providing the market with technologically superior products. Fast innovation enables the company to attract more customers than competitors in the market.
Works cited
Gordon, Mark A, and R L. Sorochenko. Radio Recombination Lines: Their Physics and Astronomical Applications. New York: Springer, 2009. Print.
Pandey, Shiv N. Principles and Applications of Photogeology. New York: Wiley, 1987. Print.