For this week’s discussion board please pick three magazines that are within the same category (for example pick three sports magazines, or three beauty/fashion magazines, etc). Pull their page 4/c rates from their media kits and advise me of the cpm for each of the three titles (please be sure to use the formula provided on pg 363); please make sure to show the math when you provide this information to me, do not just provide me with the cpm answer.
I will upload the pages
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Added on 13.04.2016 12:13
Student sample: CPM Calculations (European Men\”s Fashion Magazine)
COLLAPSE
CPM = (Cost of an ad space / circulation) x 1000
LOfficiel Hommes Paris
Cost of an ad space of a single page 4/c: 14,000
Circulation: 55,000 copies
CPM = (14,000 / 55,000) x 1000
CPM = 254.55
1 = $1.14
CPM in U.S. Dollars = ($1.14 / 1) x 254.55
CPM in U.S. Dollars = $290.19
Numero Homme Berlin
Cost of an ad space of a single page 4/c: 15,000
Circulation: 50,000 copies
CPM = (15,000 / 50,000) x 1000
CPM = 300.00
1 = $1.14
CPM in U.S. Dollars = ($1.14 / 1) x 300.00
CPM in U.S. Dollars = $342.00
Vogue Hommes International
Cost of an ad space of a single page 4/c: 14,600
Circulation: 47,898 copies
CPM = (14,600 / 47,898) x 1000
CPM = 304.81
1 = $1.14
CPM in U.S. Dollars = ($1.14 / 1) x 304.81
CPM in U.S. Dollars = $344.06
