Description and Assessment Criteria
Aim: To research and convey your business idea in report form to convince your board of directors of your organization/ or potential investors.
Task:
Once you have chosen a business idea you need to write an individual business plan. There is no set format for this but it typically should:
• A short format business plan, containing clear objectives, strategy, action programmes and financial projections (TWO YEARS’ Profit & Loss monthly, ditto CASH FLOW quarterly and a clearly worked out break-even calculation, plus a CAPITAL REQUIREMENTS PLAN showing main capital purchases and also clearly identifying sources of finance).
• Clearly describe the product/service and its unique selling proposition (USP)
• Justify its uniqueness through a preliminary data search and competitor analysis
• Determine market attractiveness e.g. market size and potential growth through identification of potential customers, market trends
• Determine business strategy with a clear route to commercialisation e.g. technical development, licensing of intellectual property, marketing and implementing
• Identify potential risks and how they will be managed
• Justify expenditure for running the event, equipment and running costs
• Describe key operational requirements e.g. premises, IT and management systems, quality requirements
• Demonstrate credibility of management team
• Demonstrate financial rewards and loan requirements for potential investors
You will be marked on the following criteria:
Component Marks awarded for: Maximum mark:
Presentation: • Use of a clear report structure
• Accurate spelling and grammar written in business style
• Visual appealing presentation 10%
Summary: • Clear, effective and succinct summary 10%
Proposal: • Clarity and accuracy of proposal
• Feasibility of business proposition
• Effective primary and secondary research in support of proposal 30%
20%
30%
Guidance on writing:
• Indicative word count: 2,500 words (does not include appendices)
• The style of the report short be ‘short and sharp’ and aimed at the business community rather than ‘essay’ style
Hello, writer use any business you want to and write things on it as mentioned above. Can you please make sure that the business seems realistic, like we need to show P and L account of first 2 years and defo that will be loss or breakeven no profit so please can you do it accodingly.
