It is a so called Industry speaker review assessment. We have to pull out some points from the presenter and further extend our further investigate and discuss any controversial or topical issue that has arisen.
The presenter has showed a lot of facts, and mainly most of the facts are related to technology or digital platform. And, she had shared a case study with us, describing to us how to build a niche branding to the market (Marketing + Branding). Slides will be attached.
The paper should be critical and analytical in nature drawing from other disseminated research and contemporary issues as they exist. To reconcile and reflect on what the academic and practitioner nexus means for contemporary global communications practice is also encouraged.
OWN PERSONAL OPINION ARE NECESSARY.
“Eating the big fish” by Morgan Adam is a MUST reference to be use.
I’ve also attached a copy of my previous writing for the assessment, please check and have an improvise standard of work with that.
Thanks
