A concise SWOT table and analysis.
This is a summary table of the strengths, weaknesses, opportunities and threats derived from the previous sections of products, company, market trends, industry dynamics and competitor analyses. Do not construct a summary SWOT table without ensuring that the key points you put into this table are fully integrated with these previous sections.
o Analyze and discuss the interactions among the SWOT as to leverage the strengths to capture emerging opportunities, turn weaknesses into strengths, use strengths to fend off threats, and etc.
o What conclusions can you draw from the analysis of the SWOT table?
o Segmentation and Targeting.
o Discuss what segmentation approaches would be used to derive potential segments
o Once the potential segments are derived, discuss what criteria for evaluating the segment attractiveness have been used to select the final/chosen segment(s). Clearly substantiate the criteria that you have chosen and use available statistics on market size, market growth and etc.
o How will you target the chosen segment(s) and what targeting strategy will be used and why?
