This is a Whole foods case. And my part only write about:
1. Executive Summary.
2. Company mission and objectives.
3. Company background/ History.
4. Characteristics of the company.
Analyze the company’s history, development, and growth. A convenient way to investigate how a company’s past strategy and structure affect it in the present is to chart the critical incidents in its history—that is, the events that were the most unusual or the most essential for its development into the company it is today. Some of the events have to do with its founding, its initial products, how it makes new-product market decisions, and how it developed and chose functional competencies to pursue. Its entry into new businesses and shifts in its main lines of business are also important milestones to consider.
You can go to this website or google it for more info about whole foods:
http://www.wholefoodsmarket.com/company-info
