1. Analyze two different characteristics between promotion-focused and prevention-focused marketing strategies. Examine three different market segments and the motives of those who fall within those segments for purchasing consumer products. Determine if there is a consistent strategy that appeals to certain market segments or if the strategy appeal is based on the related products themselves.
2. Examine three key ways that consumers gain emotional intelligence about their patterns of consumption. Choose a market segment and determine two learning patterns that motivate customers in this market segment to purchase.
“Attitudes and Product Repositioning”
3. Evaluate two communication tactics that influence attitude changes toward a product. Determine which communication tactic you believe to be the most effective in increasing brand loyalty and which two tactics stop customers from defecting from a brand. Provide a rationale for your response.
4. Analyze the attitude change strategies. Determine the effectiveness of negative advertising campaigns in regard to changing the components of attitude. Use examples to illustrate your point. Examine the pros and cons of attitude change strategies.
