Business Analysis
Apple Company
The Apple Company is an American global incorporation that is headquartered in California and manufactures electronics and computer hardware and it has been thrown into the limelight after it designed the iphone, iPad and the iPod. Also, the company runs networking solutions some researchers claim that it’s rated above the Microsoft Company.
Influence by economic trends
The current global recession hasn’t been forgiving to the Americans and the rest of the world alike. The Apple Company has been trying hard to keep enticing offers on the shelves .However, people who aren’t white-collar job workers, view the Apple Company’s set prices as skyrocketing and the business has reckoned that it may have tougher times as it tries to sell their products. One research by a Tech Street analyst, John Gantz, indicated that after the recession period is over, the Apple Company won’t regain and there won’t be any revenue growth. Even though the economic meltdown has affected many companies of Apple’s caliber, the ones that are registering low consumer demands and slump in their sales, the Apple Company has been the envy of many ass it continues to register high sales unperturbed by the recession. One report that was conducted by the Apple indicated that in 2008, the overall sales of the iphone were 4.30 million and compared to 2007, it had been an increased by an unbelievable of 88%.In return, the revenue that was gained summed up to $ 1.2 billion in revenues. Unfortunately, the sales of the Desktops dropped by 25% as in compared to the previous year. Fortunately, the cost was minimized with the introduction of a new type of notebook that prior to its introduction, was received remarkably by the consumers.(Matt)
Strategic to cushion economic recession
To counter the recent global recession, the company can do several things to cushion the impact. Among the strategies would auditing the workers conditions and by doing so the Apple Company could be uprooting the various levels of mismanagement. Also, the company has engaged into other forms of innovative business like the introduction of iphone, iPads and iPods. For example, when the sales of the desktops lapsed by 25 %, the recently introduced line of notebook cushioned the loss due to its sales from ready market.
Tactics to use the strategies
An Apple Store only: The Apple Company has set stores whereby, the products offered are from its own company only-in short a store that excludes computer services and products from other companies.
Attractiveness: The Apple Company has been keen to make its products attractive by features such as bright colors, smiling icons and the sleek looking hardware. The packages are attractive.
Consistency: The Apple Company produces new products with the same basic architecture and customers who have once used the features will opt for the same again.
Complete Solutions: The Company offers a wide variety of products and services. For example a customer would buy an iPod(Apples product) and also the clients can download music through iTunes(which is their service)In offering the products from the hardware to the software, the Apple Company tends to create a bond of manufacturer-client loyalty as the customers can not hustle for what they desire for.
Lots of Products: Not all the clients may be in a position to purchase the various computers offered by the company due to financial abilities but at least they can afford some hardware such as the iPads and the iphone. Whilst purchasing the affordable products, they get to be introduced to the Apple Company.(Krishna)
Proprietary products: Most of the features that are manufactured by the Apple Company can’t be compatible with the others from the rest of the rival companies. In this way, a client won’t want to go back to square one if he has existing downloads, in the case of like MP3 or MP4 players whose compatibility can’t be hedged a bet on.
Among others are : latest innovations that are up to date with slim features that can fit into pockets and even educational products that are sold to universities and other educational institutions.
Role of HRM in achievement of Business Goals
The HR experts help the company in achieving goals, a fete that is achieved through innovative ideas.
Legal compliance: The human resource units come up with instructing procedures to lessen the complaints that come up as a result of accidents. This is because errors that entail safety precautions and employee claims can lead to high lawsuit fines.
Employee output: It’s the role of the human resource units to expect the wants of the employees. This is achieved by selecting the best employees so as to achieve the output goals.
Others include: increasing the psyche to its clients and good mutual relationship between them and also maintain good quality in the working areas. Lastly, they set the rules and the policies in the organizations.
Overall Business Analysis
With the best type of implements, and good human resource management, the Apple Company can be destined for better performances despite the recent financial and global recession. The provision of extra products can help cushion the Apple Company against unfathomed financial surprises .I can invest in the company with no worry of incurring losses because there are the Apple Company is incorporation that does not offer merely one type of service or sell one type of product only.
References
Matt, Krantz. Fundamental Analysis for Dummies. Indianapolis: Wiley Publishing Inc., 2010.
Krishna, Palepu. Business Analysis evaluation : text only. London: Cengage Learning EMEA, 2007.
