Apple Strategic Analysis

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I chose Apple as my company

Instructions:

You will complete a formal, in-depth case analysis requires you to utilize the entire strategic management process. Assume you have been asked by a firm (provided by Professor during semester) to analyze its external/internal environment and make strategic recommendations. You will be expected to make exhibits to support your analysis and recommendations. The case analysis should encompass 10-12 pages plus the exhibits and cover page. The cover page should include the company name, your group name, and the date of submission. The matrices should not be part of the analysis body but exhibits/attachments.

The completed case should include:

• Executive Summary

• Existing mission, objectives, and strategies

• A new mission statement

• Analysis of firm structure

• SWOT (TOWS) Analysis

• Five Forces Analysis

• Confrontation Matrix

• Impact/Probability Matrix

• Positioning Map

• EFE Matrix

• IFE Matrix

• IE Matrix

• SFAS Matrix

• Competitive Profile Matrix

• BCG Matrix

• GE/McKinsey Matrix

• Industry Life Cycle (ILC) Analysis

• SPACE Matrix

• Grand Strategies Matrix

• QSPM Matrix

• OSPP Matrix

• List alternative strategies, giving advantages and alternatives for each.

• Recommend specific strategies and long-term objectives.

• Current Firm Ratios (GPM, NPM, Quick ratio, Current ratio,

D2E, ROI, ROA, ROE, ROCI, EBITA, EPS)

• Prepare Pro-Formal Financial Statements

Text book for class:

1. The required book for this course is, Effective Strategic Management: From Analysis to Implementation (Revised First Edition) ISBN-978-1-62661-403-1 ©2014, it is published and distributed by Cognella, Inc. The book is now available for purchase in both print and digital formats through their student e-commerce store

Please follow instructions carefully

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