• Two short answer questions. Both questions are compulsory and are 500-750 words in length.
• In part two you will be given a range of questions, of which you are required to answer only two of your choosing. Each answer should include references and a reference list and be no more than 1500 words each (excluding the reference list).
• Please include your student number and name on every page. Underline your family name.
• Please list the actual question number you are answering as part of your final submission
• All pages must be numberedeg 1/16 or 1 of 16
• One attachment only. Please ensure that your answers are submitted as one file only
• Submit as a word document or PDF
• Keep a digital copy until final results have been confirmed by the University
• All answers must be typed.
• Turnitin will be used as part of the submission process, please keep in mind that the report can take up to 24 hours to collate.
• Please use paragraphs when writing. Large slabs of text will not be accepted.
• Do not use personal pronouns for the essay answers.
• Each answer must include all references used. You must use the Harvard system of referencing. Please refer to the referencing website on the learning hub. Your referencing in text must match your reference list. You must have a separate reference list for each question.
• Minimum of 10 references per question expected (in essay, short answers minimum of 5).
• Do not email anyone else at RMIT University about your exam. You can only ask technical questions such as ‘I cannot open the file’ and these will need to be directed to Dr Claire Davison
• Once you have completed the exam, you will need to submit it to the Blackboard.
• Do not include any message in your email such as ‘I did my best’, ‘please pass me’. This is inappropriate at any time in correspondence regarding an exam.
• Copies of your exams are kept on file for six months, should you wish to view your completed exam.
• Failure to observe these instructions will result in loss of marks or failure.
Exam Questions
Short Answer question 1
Maersk Line are one of the most famous B2B companies when it comes to Social media. Based on our discussion in class analyse their use of multiple channels and suggest improvements.
Short Answer question 2
Choose a job advertisement on seek.com.au (or a similar site) in your specialisation area. Now prepare your LinkedIn profile to match this job application using the methods discussed in class. You must write your Headline and Bio/Summary (max 2000 characters)
Your final answer must include a copy of the job advertisement (not included in word count)
Essay topics (choose any 2)
1. Are cyberbullying and public shaming the same thing on social media? Support your argument with evidence.
2. It is often said that at Facebook the user is not the customer they are the product. Discuss
3. “A hashtag is not helping. #yesallwomen #takebackthenight #notallmen #bringbackourgirls #StopPretendingHashtagsAreTheSameAsDoingSomething … Hashtags are very pretty on Twitter. I love them. I will hashtag myself into next week. But a hashtag is not a movement. A hashtag does not make you Dr. King. A hashtag does not change anything. It’s a hashtag. It’s you, sitting on your butt, typing into your computer and then going back to binge-watching your favorite show. For me, it’s Game of Thrones.” ShondaRhimes, 2014
In the context of this quote discuss slacktivism and ways that it can be avoided. Give examples to support your ideas.
4. Is copyright an old fashioned idea in the age of social media? Discuss
