1. Are PR and content marketing mutually exclusive? Critically examine this statement from the point of the marketer. Do companies and their marketers have to make a decision between producing content to fill their owned publishing outlets or do they give their stories to earned media channels? If you judge that they do have to make such a decision, what does this mean for the concept of integrated marketing communications? If you judge that they do not have to make such a decision, how do marketing campaigns accommodate both PR and content marketing? Please use several examples to illustrate how companies use PR and content marketing.
2. Harvard referencing system
