AT&T: Strengths and Weaknesses
AT&T Is one of the largest multinational telecommunication corporations in the world, dealing with the provision of mobile and other telephone services as well as provision of broad band TV services(Leichtman Research Group).This paper asses its strengths and weaknesses.
Strengths
One of the greatest strengths of AT&T is the fact that it is the largest broadband provider in the United States (att.com). This means that it holds the largest portion of the broadband market thus greatly boosting both its finances and its brand image in the industry. Apart from this, it is also the world’s largest communication company in terms of revenue received. It holds a wide reach of people and global awareness (WikiWealth.com). AT&T also boasts of having a wide variety of complementary product sand services on top of its core business. These include local-exchange services, internet services, video services, sale of communication-related equipment and much more. This helps to diversify its income pool. Another advantage the company has lies in its high quality in network capability, both physical and wireless. Its exclusive ties with Apple’s as the I Phone network is also an advantage for the company because it benefits from the popularity of Apple products in the country (ATT.com). The company has been in the industry for a long time and therefore holds a lot of enterprise experience.
Weaknesses
Among the company’s main weaknesses includes the competitive nature for the telecommunications industry, which inadvertently limits the amount of market share the company can hold (MbaSkool.com). In the same light the company has certain financial liabilities in obligations from old business spin-offs. Another disadvantage is poor network coverage and faults many times due to increased number of users (WikiWealth.com). Finally the company holds a large market share in fixed line communication which are speedily experiencing decline in popularity which is impacting the company (Wiki Wealth.com).
Works Cited
At&T. Corporate Profile.Web 24 Feb 2013. http://www.att.com/gen/landing-pages?pid=3309
Forbes.com. “The World’s Biggest Public Companies”. Forbes.Web. Retrieved December 1,
2012.http://www.forbes.com/global2000/
Leichtman Research Group, “Research Notes,” First Quarter 2012, pg. 6, AT&T (#1) with 21,232,000
residential phone lines.
MBA Skool.com.Brand Guide, Telcom Service Provider. Web,24
February,2013.http://www.mbaskool.com/brandguide/telecom-service-providers/1938-at-and-t.html.
WikiWealth Collaborative Research. AT&T (T) SWOT Analysis. Web 24 February,2013.
http://www.wikiwealth.com/swot-analysis:t
WhoisAtt. AT&T SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. Web 24 Feb 2013.
