Based on the Coursera course, Peter Fader’s book excerpt [PDF, also on Coursera], Customer Centricity: Focus on the Right Customers for Strategic Advantage, and all other course resources:
In this excerpt, Fader mentions that Apple, while very successful at product centricity, is not particularly good at customer centricity. What suggestions or ideas for improvement could you make to Apple for them to move more towards the customer centricity style of strategic marketing? Explain how this concept applies to at least one other company, not mentioned in the excerpt or on Coursera.
