Best Buy
he Case for the Midterm written assignment is “Best Buy in Crisis” (as revised in March 2014). If you purchased a course pack for this class, you can access the case by following the instructions that came with your course pack. It should be live no later than 1pm July 24. If you have a problem, contact the book store. If you did not purchase a new course pack for this class, you will need to find another way to access the case. You can buy the case direct from Harvard Business School Press on their website. You can also use a friend’s copy of the case because it was used as the midterm for the Spring semester. If you use a friend’s copy, be careful to use only the friend’s copy of the case, NOT the friend’s analysis.
Your assignment for the midterm is this:
It is shortly after the events in the case have takne place. G. Mike Mikan, the CEO of Best Buy, contacts you. He has heard from a mutual acquaintance that you are a very good advisor to CEO’s. Mikan leaves you the following phone message:
“Things are pretty hectic here at Best Buy and I am under pressure to come up very quickly with some answers to our strategic issues. I may want your help with this. In order to see if you are the right person to help me, please send me your written answers to these two questions:
