First of all, please make sure to write it like a blog not a full academic paper – so the writing is less formal. Also, you should answer all the equations in this case .
(the Case) …
I want you to think like an account planner. Here’s a campaign from National Australia Bank (NAB) giving home owners advice. Have a read of its coverage in Mumbrella and a look at the campaign itself (possibly several times). see the links below.
I know we are going about the process in reverse – and assuming that this campaign has eloquently captured the strategy – but look at some of the things we talked in class. Drawing on what you know about the banking industry and the home market, what do you think is the consumer insight in this campaign? What do you think is the advertising strategy? Articulate a potential advertising strategy in one sentence. How will this build competitive advantage for NAB?
NAB continue home loan push with ad featuring bizarre advice for home buyers
https://www.youtube.com/watch?v=-O7iCc2tqzA
