Brand Strategy
You are asked by a soft drink manufacturer to create a brand for a new energy drink they are releasing. Decide on a NAME, SLOGAN, and LOGO as a bas and advise on ways to successfully brand this new entity. Other information needed will be a SWOT analysis. Although this is like a pitch to the manufacturer, it is expected to be FULLY referenced to show rationale behind your branding strategy.
This assessments TESTS the students understanding of the principles of branding and their skills in pitching the concept.
remember to do your swit against the Australian market
