Business Economics

Select a(domestic)public limited company of your choice and analyse what price and non price strategy it employs for it core product or business in other to increase it market share and profitability within it industry(at the national). base your analysis on the market in which the company operate eg provide an over view of the industry,data of the company market share,comparisons with it main rivals,market concentration, theoretical consideration of the market structure. Consider the company performance in the past few years(eg profit,market share,share price)and reflect on how and why it has been impacted by the recent finical crisis and whether and how it has change its price and non price strategy in response to the crisis.