Keys to the Assignment:
• Describe what is meant by ethical business behavior;
• Describe how these two companies – Anglo-American and Primark – apply ethics in practice;
• Discuss the costs and benefits to an organization when that organization behaves ethically; and
• Choose one component of Svennson & Woods’ model (found in the journal article “A Model of Business Ethics”), and discuss how your chosen component is relevant for Anglo-American and/or Primark. For example, you might choose “external stakeholder relationships” (page 314), and discuss how Anglo-American benefits from its positive stakeholder relationships (see page 4 of the Anglo-American case study).
