Module: Business Fundamentals Code: MRK101
Type of Assessment: Coursework
Deadline: Hand in at end of module.
Assessment details
You are required to produce a portfolio – in report format – analysing the key functional aspects of a specific business organisation.
The maximum number of words is 3,000.
The specific outcomes required are-
- You should describe the role of the key functional areas of marketing, operations, finance, and HRM within the organisation.
- You should examine any inter-relationships there may be between key organisational functions.
- You should define the key current organisational issues for the business, for instance: business ethics, Corporate Social Responsibility, Legislation.
- You should evaluate how these issues impact upon the marketing, advertising and public relations of the business, and how successfully they have been solved.
The work should be presented in report format, in appropriate language, with any necessary data, charts, diagrams etc included, appropriately referenced, and with a maximum of 3,000 words.
Written by John Reynolds, October 2013.
These are the topics in this module.
Macro and micro environment
Contemporary Issues
Competitor Analysis
Skills (referencing, academic report writing, team working, It skills (Spread sheets, Calendars)
Business organisations, structures and cultures.
Business Operations
- Manufacturing Operations, quality issues and planning.
- Retail operations and logistics
- Service operations
Human resource management
- Reward systems – financial and non-financial
- Recruitment and training
- Retention and career development
Accounting and finance
- Introduction to accounting systems
- The role of the management accountant.
- Funding sources
- Cash flow
- Fundamentals of budgeting & budgetary control
Inter-relationships between key organizational functions. Their role in business strategy. International business and globalization.
Current strategic business issues (e.g. Ethics, CSR, legislation)
These are suggestions of where to cover each topic in the assignment.
- You should describe the role of the key functional areas of marketing, operations, finance, and HRM within the organisation.
Business Operations
- Manufacturing Operations, quality issues and planning.
- Retail operations and logistics
- Service operations
Human resource management
- Reward systems – financial and non-financial
- Recruitment and training
- Retention and career development
Accounting and finance
- Introduction to accounting systems
- The role of the management accountant.
- Funding sources
- Cash flow
- Fundamentals of budgeting & budgetary control
- You should examine any inter-relationships there may be between key organisational functions.
All above points, eg how do Business Operations help Marketing, how does HRM help accounting, plus –
Business organisations, structures and cultures.
Inter-relationships between key organizational functions.
Their role in business strategy.
International business and globalization.
- You should define the key current organisational issues for the business, for instance: business ethics, Corporate Social Responsibility, Legislation.
Macro and micro environment eg PESTLE
Contemporary Issues eg PESTLE
Competitor Analysis eg SWOT
Current strategic business issues (e.g. Ethics, CSR, legislation)
- You should evaluate how these issues impact upon the marketing, advertising and public relations of the business, and how successfully they have been solved.
Macro and micro environment eg PESTLE
Contemporary Issues eg PESTLE
Competitor Analysis eg SWOT
Business organisations, structures and cultures.
Inter-relationships between key organizational functions.
Their role in business strategy.
International business and globalization.
