Suggested Outline
I. Executive Summary
– Summary of business concept
– Capital requirements
– Financial projections
II. Management Team
– Core management team
– Advisory board
– Strategic partners
III. Organizational Plan
– Staffing plan
– Key milestones for success
– Summary of financial needs
III. Operations Plan
– Location/real estate
– Legal structure
– Projected employee costs
– Manufacturing/other process logistics
– Equipment/capital needs
– Other fixed/variable expenses
– Implementation/milestones
IV. Marketing Plan
– Overview and goals
– Market analysis/industry trends
– Target analysis
– Competitor analysis
– Brand positioning/differentiation
– Marketing channels/media
– Communications/PR/promotion plan
– Customer service
– Implementation/timing
