There will be a two-hour examination, which will be sat in May/June. This will have two
sections:
1. A case study will be provided to students four weeks before the examination.
There will be two compulsory questions analysing the case study, which will be
worth 50% of marks for the examination.
2. Students will be required to answer one further question from a choice of five. (i make the choice already)
This will be worth 50% of marks for the examination.
Detailed advice and guidance about the examination will be provided in the revision
session in the last lecture for the module
it’s a exam, i have 3 questions need to answer: 1. Critically evaluate the case study of Euro Disney using the Macro External Analysis frame works.
2. Analyse and evaluate the current strategic position of Euro Disney with the help of Value Chain and Ansoff strategy frame works.
3. What motivates firms to produce goods and services overseas? Support your
arguments with real-world examples.
Discussion and analysis of each question are given examples. i will upload files the study case and mock answers about section B.
and please use simple words and simple example to answer the questions. easy to remember for my actually exam .Thanks!
