Review the sample social media policy for the Coca-Cola Company on page 202 of the text.
Navigate to the threaded discussion below and provide a detailed explanation that demonstrates clear, insightful critical thinking in answering the following questions about the Coca-Cola Company’s Social Media Policy:
Generally, what is the difference between speaking “on behalf of the Company” and speaking “about” the Company?
The policy states that employees are responsible for following the Code of Business Conduct in all public settings. Do you think your online activities on public social networking websites constitute a public setting? Explain.
The policy states that employees are responsible for any post that can “potentially tarnish the Company’s image.” Do you agree or disagree with this statement? Explain?
In #3 of the Coca-Cola Social Media Policy, what does it mean to be a scout?
What types of online conversations about the Coca-Cola Company are appropriate? Inappropriate?
What are some public positions employees might take that would be considered “counter to the Coca-Cola’s interests?”
