To explore the evolution of a product category, demand for which is largely derived from usage of a related product. What
changes are occurring in the toothbrush category? Assess Colgate-Palmolive’s competitive position.
2. How is the toothbrush market segmented? Compare consumer behavior for toothbrushes and toothpaste.
3. What are the arguments for launching Precision as (a) a niche products and (b) a mainstream brand?
The objectives of this question are: (1), to emphasize the importance and marketing program implications of determining
whether a new product represents a big breakthrough idea or a line extension, and (2), to consider the relative merits of
emphasizing a corporate brand umbrella versus an individual brand name when launching a new product.
part 3 : I want you make summary points about the three questions that you answer it because I have presentation and I will
put summary points in my PowerPoint. (In one and half page)
