Company Analysis
Coolibar Inc
Merchandise classifications / line?
Response
Coolibar Inc is designer, manufacturer and marketer of sun protection products. The company also sells protective clothing, sun hats, swim wear, sunglasses, umbrellas, sunscreens and sun-blockers for men women and kids in the United States
Retail price points for different merchandise lines?
Response
Coolibar pricing strategy places its products less than its major competitors. Solumbra its competitor on Sun Precaution prices their items up to 50% higher than Coolibar and offer the same quality.
Item Coolibar Solumbra
Women’s Zip Water Shirt $75.00
$94.95
Women’s Cotton Hat $29.00
$48.95
Women’s Swim Tights $55.00
$79.95
Men’s Button-down Shirt $69.00
$79.95
Men’s Athletic Pants $59.00
$62.95
Athlete’s Hat $19.00
$38.95
Who is their target Customers or markets?
Response
Coolibar operates in a niche market that is the performance apparel industry by supplying products that are designed to protect them against harmful effects of ultraviolent light and targets men and women from age 18- 64+ in America
What are the Marketing / promotional strategies
Response
Coolibar is an e-retailer. Therefore, use the following e-business marketing to promote their products online:
• Search engine optimization on their website,
• Use of search engines such Google to find products indexed in their website
• Price comparison websites
• Marketplaces like Amazon
• Banners, spotlights, pop-ups and sponsored links
• Viral marketing use of e-coupons
Indication for expansion or plan in sun protective clothing, e.g. through 10K or recent news
Response
Coolibar plans to undertake the following is subsequent years brand development, product innovation and sales growth. It’s also plans to enter into other markets in Europe and Asia and become the” number one trusted brand for sun protection worldwide”
Distribution channel (Departmentsotres? online only? etc.)
Response
Coolibar is an e retailer and uses various vendors and there online store to market the products
Sun Precautions
Merchandise classifications / lines?
Responses
Men
• Clothing – shirts, pants, SPF Swimwear, collections
• Sun Hats – All men’s hats; Fits larger heads; Soarted by brim size; Packable; Chin strap; Neck drape; Winter.
• Accessories – Sun umbrellas & shelters; Sun gloves & sleeves; Unique face protection; SPF fabric by the yard
Women
• Clothing – shirts; pants; skirts; SPF swimmer; swimsuit cover-ups; plus sizes
• Sun hats – All women’s hats; sun visor hats; fits smaller heads; fits larger heads; sorted by brim size; packable; chin strap; neck drape; winter.
• Accessories – Sun umbrellas & shselters, sun gloves & sleeves; unique face protection; women sunglasses; SPF fabric by the yard.
Retail price points for different merchandise lines
Response
Affordable prices at low pricing points.
Who are their target Customers or markets?
Response
Sun Precautions Inc. targets patients and health minded consumers seeking to have medically accepted sun protective clothing, sunscreen, and accessories.
What are the Marketing / promotional strategies?
Response
Sun Precautions Inc. markets its products the entire world through its website and catalogs. The company also relies on customized solutions to each customer and delivering products accurately and quickly to customers as promotional strategies.
Indication for expansion or plan in sun protective clothing, e.g through 10K or recent news?
Response
Sun Precaution Inc. recently improved its core Solumbra fabrics from 30+ SPF to 100+ SPF. Solumbra is now able to protect the skin from both sunburn and any perceptible UV induced sun injury at 102 sunburn doses of UV exposure. Solumbra has been taken through a number of challenging UV laboratory tests and UPF testing to offer excellent UV protection. The product is 100+ SPF even after 500 days of UV rays and 500 laundering cycles.
Distribution channel (Department stores? online only? Etc?
Response
Sun Precautions uses online and direct sales distribution channels
Sungrubbies
Merchandise classifications / line?
Response
Sungrubbies sells sun protective clothing offer both outdoor work to casual . Moreover, they offer babies, teens and adult ware of the same.
Retail price points for different merchandise lines?
Who is their target Customers or markets?
Sungrubbies Inc. targets the entire family by offering sun protective clothing and hats for women, men, and children.
Response
Sungrubbies operates in a niche market and supply products that are designed to protect them against harmful effects of ultraviolent light. There target market: babies, teens and adults wish to protect themselves against the harmful effects of ultraviolent light in America
What are the Marketing / promotional strategies
Response
Sungrubbies is an e-retailer. Therefore, use the following e-business marketing to promote their products online:
• Search engine optimization on their website,
• Use of search engines such Google to find products indexed in their website
• Price comparison websites
• Marketplaces like Amazon
• Banners, spotlights, pop-ups and sponsored links
• Viral marketing use of e-coupons
Indication for expansion or plan in sun protective clothing, e.g. through 10K or recent news
Responses
Sungrubbies plans to grow its business first in the United States and has no current plans to expand overseas.
Distribution Channel (Departmentsotres? online only? etc.)
Response
Sungrubbies is an e retailer and uses various online vendors and also market their product through their online store
Sunday Afternoons
1. Merchandise classifications / lines
Response
Sunday Afternoons Inc. specializes in sun hats, multiple sun protective shirts, and a variety of sun protective accessories. There are 60 types of sun hats and 12 sun clothing types for women in different ranges of colour. 36 sun hats types and 12 sun clothing types are available for men. The company has a range of accessories: skin care (15); sunglasses (24); sunscreen (15), Picnic (4) and sun sleeves (1).
2. Retail price points for different merchandise lines
Response
Sunday Afternoons Inc offers affordable prices their clothes and accessories are sold at lower selling prices
3. Who is their target Customers or markets.
Response
Sun Afternoons Inc. targets the entire family by offering sun protective clothing and hats for women, men, and children.
4. What are the Marketing / promotional strategies
Response
Sunday Afternoons is committed to friendly, one-on-one customer service as a marketing and promotional strategy.
5. Indication for expansion or plan in sun protective clothing, e.g through 10K or recent news
Response
Sunday Afternoon’s expanding line includes new, dermatologist accepted sun protective clothing and hats for their customers worldwide.
6. Distribution channel (Department stores? online only? etc.)
Response
Sunday Afternoons Inc. uses online and direct sales distribution channels
Mott50
Merchandise classifications / lines
Response
Mott50 is a company that offer fashion designed UDF sun protected in every garment. It helps in protecting your skin against UVA rays and suns damage
Retail price points for different merchandise lines
Response
Mott50 offers affordable prices their clothes and accessories are sold at lower selling prices
Who is their target Customers or markets?
Response
Their target market is quite men and women from age 18 to 64 and above.
What are the Marketing / promotional strategies
Response
Mott50 is an e-retailer. Therefore, use the following e-business marketing to promote their products online:
• Search engine optimization on their website,
• Use of search engines such Google to find products indexed in their website
• Price comparison websites
• Marketplaces like Amazon
• Banners, spotlights, pop-ups and sponsored links
• Viral marketing use of e-coupons
Indication for expansion or plan in sun protective clothing, e.g. through 10K or recent news
Response
Mott50 plans to expand into wholesale and also increase the number of retail store
Distribution Channel (Departmentsotres? online only? etc.)
Response
Mott50 Inc. uses online and direct sales distribution channels
