Conduct a International Marketing Plan (This must be structured into four sections)
As a marketing manager you have to select a product or service and take the chosen product or service to an appropriate country. The international marketing plan will be based on the host country you are entering with your chosen product or service.
The International Marketing Plan will be presented into four sections cultural analysis and economic analysis (Part One) and Market & Competitive analysis and Marketing Plan (Part Two) Be sure to use relevant theories and frameworks and justify your recommendations thoroughly
