Consumer Comm & Sales

Choose a product with which you are familiar.

  • Design a marketing campaign of approximately 750 words using either Internet marketing or alternative marketing approaches. In your campaign, address the following:
  • Analyze the context.
  • Prepare a SWOT analysis.
  • Discuss the marketing objectives.
  • Identify the target market.
  • Discuss appropriate Internet marketing or alternative marketing strategies based on your analysis
  • Format your paper using West Writing Style Handbook guidelines.

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