‘Based on your own research and the theory from the first three topics from the module identify what is meant by a ‘Bottom of the Pyramid’ (BOP) strategy and discuss your understanding of both advantages and disadvantages for organisations adopting this strategy.’
These are some papers and links to the topic of the Bottom of the pyramid and are posted here to give you some information to guide your research. The
Prahalad, C. K. (2012). Bottom of the Pyramid as a Source of Breakthrough Innovations. Journal of Product Innovation Management, 29(1), 6-12. (available on line) http://sanitation.captivaafrica.com/sites/default/files/File%20attachments/Bottom%20of%20Pyramid%20innovation%201203.pdf
Agnihotri, A. (2013). Doing good and doing business at the bottom of the pyramid. Business Horizons, 56(5), 591-599.(available on line)
Implementation of POP strategies http://www.forbes.com/sites/skollworldforum/2013/09/30/a-chance-to-see-is-a-chance-at-life-the-case-of-salauno-in-mexico/
The Economist http://www.economist.com/node/18863898
Indian news story http://www.fnbnews.com/article/detnews.asp?articleid=34392§ionid=1
Sumner, A. (2010). Global Poverty and the New Bottom Billion: What if Three‐quarters of the World’s Poor Live in Middle‐income Countries?. IDS Working Papers, 2010(349), 01-43. (available on line)
‘The bottom billion’ http://www.ted.com/talks/paul_collier_shares_4_ways_to_help_the_bottom_billion.html
