Core Competencies and The Customer’s Relationship to Business-Level Strategy

Question A

• What four criteria must companies satisfy for them to become core competencies?
• Why is it important for firms to use these criteria to evaluate their company’s value-creating potential?
• Note:  Develop your answer by focusing on a particular company that illustrates these concepts.

Question B

• What is the relationship between a firm’s customers and its business-level strategy in terms of who, what, and how?
• Why is this relationship important?
• Note:  Develop your answer by focusing on a particular company that illustrates these concepts.