Answer 2 questions:
the first question is The Macro/Micro environment for 1000 words, answer all the sub-question: 1.Define the term micro environment. List all actors within the micro environment. Discuss with examples how each actor can influence an organizations ability to achieve their objectives. p116
2. Define the term macro environment. List all forces within the macro environment. Discuss with examples how each force can influence an organization’s ability to achieve their objectives.
ANSWER ALL THE SUB-QUESTION USING THE HIGHLIGHTS been provided in the file.
The second question is Product for 1000 words, answering all the sub-questions, the first 1. Identify all categories of new products, using examples provide a detailed description of each. P319
second . List and correct order each stage of the new product development process. Discuss each stage using an example of your choice. P323-333
3. Draw and label the PlC. Discuss the characteristics of each stage and the marketing Mix implications at each stage.
(contact each stage, explain why is changed)
