Define Whitehat vs. Blackhat in terms of Search Engine Optimization. (SEO) How are these tactics utilized to increase rankings?
Black Hat represent that makes use of aggressive SEO strategies consisting of techniques that concentrates on search engines rather than human audience. The Black Hat does not usually incline to the rules of the search engines. People always turn to using the Black Hat SEO for quick returns on their investment consequently, it is best for short-term investment on websites. However, White Hat represents the use of the SEO strategies constituting methods that relates to human audience rather than the search engine. The White Hat usually obeys the set rules by the search engines. For instance, a web site which concentrates on organic rankings usually have the White Hat optimization. The White Hat is usually applicable in the fields, which require an individual would like to move from short term to long-term investment in his websites. Examples of White Hat SEO tactics include backlinking, link building to increase the popularity and content writing for human reader. Example of Black Hat SEO tactics includes keyword suffing and doorway pages. Hidden text is a technique, which involve creating a webpage, which fools human readers through hiding keywords found in a text layer. Keyword stuffing involves the repetitive use of keywords in a certain web page in order to increase its ranking. Back links involves the creation of spam blogs to increase the ranking of website.
- Define, Boolean and determine how this logic contributes to Key Words and Metatags.
Boolean refers to a data type containing two words implying that an individual would like to access a document containing either or both of the words. For instance, “Obama” and/or “healthcare” means that one is searching for a document containing a relationship between Obama and healthcare. The logic helps in combining words and phrases in order to achieve a Key Word marched by the required document. The space between any Key Words is always a default of OR/AND logic, always used in Boolean. Further, the formation of Metatags usually requires the presence of Boolean logic. The Booleans logic always forms part of an HTML with a Metatag explain the whole page.
- Choose one site and state the characteristics that exhibit the most useful features for you as a consumer, why this function is significant? Define Key Word Search and try to identify the Key Words utilized throughout this site.
I chose the site for Obama Care Facts retrieved from: http://obamacarefacts.com/obamacare-facts.php
The characteristic, which is outstanding in this site, is the presence of user-friendly navigation. This feature is significant since it enhances the efficient reading of the contents. The labeling of the page also gives the general information regarding the content of the page. For instance, an individual interested in reading about “What is ObamaCare” would have to click on the available, which gives an exclusive description of the topic. The site constitutes well-organized sub topics about the subject enabling the user just to have a click on the relevant concept. This helps in reducing the burden of viewing the whole content in one page. Further, the navigation of the site is also uniform from one page to another helping in reducing possible confusions. The most important content, containing the general information about the site is on the first page. This ensures that the readers get the general concepts, which leads them into reading the other contents. Further, all the links present in the website are working thereby creating efficiency when reading the contents.
Key Word Search refers to a search involving looking for a document, which match at least one word entered by a user. The Key Words used in this site include ObamaCare, Insurance, affordable care Act, Medcaid expansion
- Choose one of the open source Web content management systems such as WordPress, Joomla, or Drupal or another of your own choosing and prepare an evaluation chart similar to that required by Project 4. Which system would you choose and why?
| Word press | Joomla | Drupal | |||
| Properties | |||||
| Easy to use | 4 | 1 | 2 | ||
| Professional templates | 3 | 4 | 1 | ||
| Presence of modules | 4 | 2 | 3 | ||
| Plug ins | 2 | 4 | 3 | ||
| Presence of paid development community | 3 | 4 | 2 | ||
| Efficiency in upgrading components | 4 | 1 | 4 | ||
| Amount of themes | 4 | 4 | 1 | ||
| Efficiency in saving drafts | 4 | 1 | 3 | ||
| Total | 28 | 21 | 19 | ||
4 represent “a great deal”
3 represent “a good deal”
2 represent “some”
1 represent “a little”
0 represent “none”
I would choose WordPress because of the appealing feature it presents to the user. it has scored 28 out of the possible 32 as compared to Joomla which has 21. The ease of use makes it possible to access the various features of WordPress as compared to Joomla that presents complicated processes. WordPress also presents a paid development community that helps in supporting the users. Even though, Joomla may contain wealth of themes and plug-in, the difficulty of using the system makes it less efficient.
