Delivering Value

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This is a continuation of unit 1,2,3 4 four assignment which I will attached for your viewing and guiding.

Unit 5 Topic: Delivering Value

4.0 FINANCIALS

TIP

Refer to the BEMP Guide in Doc Sharing for assistance on this section. The Financials Section

contains some good examples for you to follow. Also refer to your Kaplan text sample marketing plan

at the end of Chapter 2.

4.1 Break-Even Analysis

•Explain when you will break even

•Include a break-even table/chart

•Explain the break-even table/chart

4.2 Sales Forecast

•Include your sales forecast for the first year by month.

•For the second and third years, include your forecasts by quarter.

•Identify the risks you face.

•Identify the most important components of sales performance.

•Keep your chart(s) relatively simple and reduce the total number of categories so that your

investors can quickly discern the information. Again, refer to the BEMP Guide in Doc Sharing

for assistance on this section.

4.3 Expense Forecast

List your expenses for the following items for the next three years:

[GB530| Marketing Management]

2

•Web site

•Advertising

•Printed Material

•Development of retail channel

•Other (list)

5.0 CONTROLS

•How will you monitor expenses/revenue?

•Identify what methods/reports and how often.

•How will you assess marketing effectiveness?

•How will you assess changes in the market environment?

5.2 Marketing Organization

•Roles and Relationships in Your Marketing Functions (who will be responsible and who will

implement this Brand Extension Marketing Plan?)

5.3 Contingency Planning

• Identify risks

• How you will monitor risks?

• How you will adapt to adversity?

• What options will you have?

The components of your Brand Extension Marketing Plan for Unit 5 are evaluated using this rubric.

Unit 5 Brand Extension Marketing Plan

Assignment and Grading Rubric

Criteria Possible

Points

Break-even analysis including: a statement on when you will break even; inclusion

of a break-even table/chart; and explanation of the break-even table/chart

20

Sales forecast including: breakdown of first year by month and breakdown of

second and third years by quarter. Identified risks and the most important

20

[GB530| Marketing Management]

3

components of sales performance

Expense forecast: list of expenses for the next three years 10

Controls: stated how you will monitor expenses and revenue; identified what

methods/reports will be used; stated how you will assess marketing effectiveness;

and stated how you will assess changes in the market environment

15

Marketing Organization: identified in some detail the roles and relationships in your

marketing functions

10

Contingency Planning: identified your risks and how you will monitor them;

explained how you will adapt to diversity.

10

Writing: appearance; spelling/grammar; organization

15

100

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