Below are the specific points to consider in respect of your chosen campaign:
a) How do these advertisements relate to the market position and strategies of the commissioning agent? What were the stages of development of the campaign, its overall objectives and means selected?
b) Who produced the actual advertising material? Is it characteristic of their ‘style’? To whom is this material addressed – and what is the evidence for this?
b) Consider the entire range* of advertisements that form part of the campaign, paying particular attention to their semiotic character- i.e. the means by which visual, textual and aural signs combine in them to convey the message(s) that are their point.
c) Consider also matters of perception – how are these phenomena encountered, what makes up the experience of seeing/reading them?
e) Place these works and the campaign as a whole in the social, economic, cultural and political context in which they were produced.
