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Describe your B2C new to the world OR modified product’s characteristics in the “Your Product” column. In the “Main Competitor” column, identify and describe your main competitor’s product characteristics. Insert the brand name of the main competitor in the appropriate column.

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Worksheet #1 | Product Worksheet

The worksheets completed throughout Foundations of Marketing are designed to help reinforce terms and concepts discussed in the course and provide and provide the framework/content to build your final assignment, the Strategic Plan.

Describe your B2C new to the world OR modified product’s characteristics in the “Your Product” column. In the “Main Competitor” column, identify and describe your main competitor’s product characteristics. Insert the brand name of the main competitor in the appropriate column.

Product Characteristic
Your Product
Main Competitor
Product (e.g., fresh fruit beverage)

Product Appearance

Product Quality

Product Features

Services

Brand Name

How do your product characteristics compare to your competition’s product characteristics? Use the completed worksheet above to complete this exercise.

Question
Response
1. What are the key features/benefits of your product and service, especially as they compare to what your competitors are supplying?

2. How can your product give you an advantage in the marketplace?

Paper (Cover page your name, course section/time, date)
Body – Describe your product characteristics from the first chart and compare/contrast with your competitor. Elaborate on what the key features and benefits are of your product and how do they compare with your competitor? What is your products distinctive competency? Your competitor? (should be approximately 2 pages)

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