Analyze two consumer market segments with regard to internal and external stimuli. Determine whether the external or internal stimuli are more effective in stimulating purchase behavior for those within the two market segments. Propose three marketing strategies that could be employed to motivate consumers to purchase . Examine the relationship between type of decision (low involvement, medium involvement, high involvement) and whether a product featured in the video is within the evoked set of the consumer. Determine what consumer characteristics influence a marketer’s choice of video type. . Propose one way to use search engine optimization (SEO) to organize marketing campaigns around searches that have the need for utilitarian value, such as how-to videos or articles. Speculate as to a) whether or not a SEO will be a successful approach to a marketing campaign, and b) what other values (e.g., social needs, status, aesthetics, etc.) could be displayed within the advertising medium to improve on the marketing strategy.
