The name of the e-business to be developed will be My Baby Wealth System. As the name suggests, the e-business will focus on the provision of baby products across the United States with the aim of expanding to other regions. The business will offer the opportunity for the parents to equip their babies with relevant products from our online stores. My Baby Wealth System will focus on availing all types of baby products to carter for the variation in needs and preferences among our projected and targeted consumers in the context of online marketing. Among the products to be provided by the company, include Baby Cap, Perfect Feeder, Mini Terrible Nasty Scaries, Gruntleys, Tip resistance furniture, tinkle toilet target, pacifier chain, and deluxe mat. Other products will include teddy bears, swim diapers, dresses, male and female baby clothes, toys, and little balls to facilitate playing activities by the baby thus faster rate of growth and development.

This e-business plan also identifies the objectives and legality of My Baby Wealth System. The plan also focuses on the illustration and demonstration of extensive market analysis to facilitate the development of the new e-business. . In this section of the plan for the development of a new e-business, the focus will be on the analysis of the consumers, competitors, and industry of operation with the aim of offering an exclusive view on the ground of operation for the business. Following the completion of quality market analysis, the plan for the development of the new e-business focuses on the essence of strategies and implementation to outline the process of achievement of the goals and objectives. In this section of the plan for the development of the new e-business will focus on the marketing, distribution, pricing, and competitive strategies for the achievement of the goals and objectives of the business entity.

Another focus of this plan for the development of new e-business is on the management plan. This is also an essential aspect towards the achievement of the goals and objectives of the organization. Under this section of the e-business plan, it is ideal to evaluate the key roles of the management teams, job description of the employees, and the organizational structure in order to understand the operational plan of the new entity. Financial plan is also another focus of this development plan for the establishment of the new e-business. This category focuses on the illustration of the projected net income and balance sheet for the new organization. These financial statements are essential in the achievement of quality management of financial resources and acquisition or necessary mechanisms in the pursuit of targets and mission of the new organization.

Another aspect of the plan in relation to the development of a new e-business is the risk analysis. This section focuses on the identification and provision of necessary management measures for the minimization of the effects of the potential risks in relation to the operations of the business. In this category, the plan will focus on the potential seven risks that would affect the process of achievement of the goals and objectives by the new e-business. The other aspect of the plan is the implementation of the strategies thus the concept of the action plan. This category focuses on integration and incorporation of the strategies and mechanisms towards the achievement of the goals and objectives. The last bit of the plan for the development or establishment of the new e-business is the aspect of monitoring/evaluation of the operations and achievement of the goals and objectives. This section is essential in ensuring that the plan is in the right track towards the achievement of the targets. This is essential for the achievement of the goals and objectives. It also enables the organization to make necessary transformations to the strategies in case of ineffective and insufficient outcome.

Business Profile

The development of an e-business is detailed task requiring massive concentration to all bits with the aim of covering all concepts of the business plan. In the development of the e-business plan, this section of the plan will focus on the illustration of the business, purpose for venturing into the business, and aspects of licensing, permits, registration, and insurance.

Description of the Business

The name of the e-business to be developed will be My Baby Wealth System. As the name suggests, the e-business will focus on the provision of baby products across the United States with the aim of expanding to other regions. This will depend on the achievement of the objectives of the business in relation to financial resources and targeted audiences. The operation of the business will adopt and implement about six effective and efficient operational websites to curb the estimated massive number of consumers and clients. The business will offer the opportunity for the parents to equip their babies with relevant products from our online stores. My Baby Wealth System will focus on availing all types of baby products to carter for the variation in needs and preferences among our projected and targeted consumers in the context of online marketing.

In order to maximize our revenues while minimizing the cost of operation and production, the e-business will focus on the provision of numerous products. Among the products to be provided by the company, include Baby Cap, Perfect Feeder, Mini Terrible Nasty Scaries, Gruntleys, Tip resistance furniture, and tinkle toilet target, pacifier chain, and deluxe mat. Other products will include teddy bears, swim diapers, dresses, male and female baby clothes, toys, and little balls to facilitate playing activities by the baby thus faster rate of growth and development. To enhance interaction with the baby in relation to recreational activities, the business will also offer the opportunity for the parents to procure toy cameras. The products of our company will be designed with babies in mind thus the development of products to bring happiness to the targeted audience, babies in this case. The e-business will carter for the needs of children from birth to five years of age thus maximization of the profits while minimizing the cost of operation.

Objectives/Purpose for Venturing into Business

Various business activities develop because of numerous objectives, which differ depending on the organization, management, geographical locations, and ideologies. My Baby Wealth System will be developed in order to meet specific objectives and organizations. The following are the reasons for venturing into this kind of e-business

To be able to offer significant influence to the growth and development of the nation through generation of taxes
To provide employment opportunities thus contribution towards minimization of unemployment cases in the United States
To enhance diversity in the e-business in relation to provision of diverse products with the focus on the baby products
To bring cheer into the development of the baby through availability of interesting products with required quality and standards
To offer low priced products to our customers with the aim of lowering or minimizing the cost of procuring of products from other sources
To eliminate the aspect of queuing for the procurement of products since our consumers can purchase available products at the comfort of their homes
To ease the shopping exercise thus enabling our consumers to enjoy the aspect of buying products of high quality
To welcome the babies to the wonderful universe through provision of valuable products from our online stores
To address the challenges facing consumers in business interactions at general stores and online marketing
To generate profits and revenues with the aim of giving back to the society for growth and development of the economy

Registrations/Licenses/Permits/Insurance

The business will be registered through the department of online business registration thus facilitating electronic registration of the account’s ID number. This is essential for income tax withholding, sales and use tax, machinery and equipment tax rather than the submission of the form NC-BR. The business will adopt and implement the concept of the registration system with the aim of obtaining the tax number. This approach will ensure that the business applications undergo quality, effective, and efficient processing method. The account ID will be available for business on an instant basis following the application. Permits will also be obtained from the business registration department and commerce authorities for the legality of the business and its interactions. This will enhance the image and reputation of the company and business entity in relation to interactions with the consumers. This is also essential for the maximization of legal business thus the development of trust of the clients, financial partners, and consumers during the massive interaction in the provision of products to the targeted audiences. The business will seek to apply for insurance plans with the aim of insuring business activities against malicious actions such as fire, accidents, and failure to make agreed payments by the consumers. Insurance plan will cover the organization in relation to transportation of the products upon requests by the consumers thus the opportunity to minimize losses in case of accidents. Workers of the organization will also be advised to apply for an insurance cover with the aim of offering massive protection in case of accidents while executing the duties of the business entity. These programs will be vital for the achievement of the objectives of the organization while addressing the needs and preferences of the consumers.

Market Analysis

Various business entities execute different market analysis with the aim of adopting and implementing effective and efficient strategies for improvement in service delivery. In the case of My Baby Wealth System, it is no different, as the extensive market analysis will enhance the adoption and integration of the new strategies for the increase in the levels of revenues and profits while minimizing the cost of production. In this section of the plan for the development of a new e-business, the focus will be on the analysis of the consumers, competitors, and industry of operation with the aim of offering an exclusive view on the ground of operation for the business. This will be essential and adequate for effective planning and implementation of ideas to enable the business achieve its goals and objectives within the industry of operation.

Analysis of Customers

Babies are magnificent creatures to the society. They are massive individuals because of the joy they bring to their parents at the time of birth as they grow, and develop through childhood into adulthood. It is appropriate for our organization to relate to the wonderful members of the society in the form of babies. The focus of the business will be to offer effective products to consumers or babies from birth to about five and six years of age. In order to appeal greatly to the consumer target, it will be essential for the organization to offer valuable and diverse products with bright colors for attraction purposes. This is essential for the promotion purposes, which will undergo extensive discussion below. It is also vital for the business to relate to the babies thus opportunity for the maximization of revenues and profit levels at the end of the financial year.

The target audiences are classified under two massive categories: male and female babies. These categories require unique products for their development and growth. This indicates that parents and babies must enjoy a variety of products satisfying their needs and preferences. The organization will focus on the provision of products relating to the male and female babies as they develop within the society. This is essential for the development of the business entity through an increase in the level of profits, revenues, and consumer base. It is the role of the strategic management of the organization to adopt and implement adequate strategies for the achievement of the goals and objectives in relation to the needs and preferences of babies as the targeted audiences.

In order to serve our consumers effectively, the organization will foster valuable relationships with the buyers with the aim of obtaining valuable feedback for the transformation of the business operations to another level. This is through listening to the demands, proposals, and complaints of consumers in the process of procuring our massive products. This is through developing the products in accordance with the demands and proposals of the consumers. The organization will also involve specific orders for interaction with consumers in order to enhance product delivery under particular circumstances. This is essential for the development and growth of the business entity in relation to the achievement of the goals and objectives while handling the needs and preference of the consumers.

The numbers of our consumers will increase on an hour, daily, month, and annual basis because of the rate at which the population is increasing across the globe. This indicates that number of consumers increase in relation to the incidences of birth thus the opportunity to increase the level of turnover and effectiveness in product availability and delivery. Our consumers will enjoy their products at the comfort of their homes because of the free delivery strategy for the improvement of the reputation and image of the organization in the online market and industry. The focus will be on the middle class earners with the ability to access our websites through internet services. In the future, the organization will expand its distribution channels in order to accommodate other target audiences such as children between the age of six and fifteen years of age. This will depend on the achievement of the goals and objectives of the initial process of implementation of the plan of the development of the new e-business for the baby products.

Analysis of Competitors

The business concept in relation to the baby products is extremely competitive because of the number of the investors operating within this industry. This makes it critical for the organization to adopt and implement quality strategies towards the achievement of the goals and objectives. The market is highly competitive because of the ever-growing needs and preferences of the consumer targets and variation in the audiences. Some of the key competitors in this business venture include American Baby Company, Gerber Products Company, and Great Baby Company. Our business will be able to withstand competition from the key players based on the adoption and implementation of the quality products and diversity in the production process. This is through valuable execution and implementation of the market research for the needs and preferences of the target market or audiences. The provision of low prices for the products and essence of free delivery will also offer significant opportunity for the organization to perform extensively in the competitive market.

Our organization will also evaluate the strategies within the key players or competitors within the industry with the aim of adopting and integrating effective and efficient approaches in the maximization of the profits and revenues. This approach will enable our business to minimize the cost of operations thus the opportunity to increase the aspect of financial gain at the end of the financial evaluation. Competition in the industry is also healthy for the achievement of the targets and objectives of the organization in relation to the provision of quality and effective products to consumers. It is also essential to note the need for the adoption of numerous stores to facilitate the fight against the intense competition within the market. This is adequate for the growth and development of our organization because of the opportunity available for learning and improvement of business skills.

Analysis of Industry

In the understanding of the operations of our business upon its implementation, it is essential to digest the concepts and analysis of the industry of the baby products. To achieve quality and effective analysis of the industry, this section of the development plan for the new e-business with consider the application of three critical tools in the illustration and analysis of the area of operation. These three valuable tools for the analysis of the industry of operation include PESTLE, Porter’s six force, and SWOT analysis

PESTLE Analysis

In this analysis of the industry, it is essential to consider macro-environmental factors with the ability to alter demand of the products available at the disposal of the consumers, product distribution, diversity of pricing system, and competition levels. This relates to the evaluation of the six macro-environmental factors in relation to the Baby Products Industry.

Political Factors

The influence of the international bodies such as World Health Organizations continues to exert pressure on governments to regulate the application of several baby products such as feeding components, diapers, and clothing in relation to health needs and issues. This affects the distribution and production of the products towards the achievement of the goals and objectives of the organizations within this industry. Government also plays a role in the regulation of the taxation system thus determining the level of profits at the end of the financial year.

Economic Factors

Following the recession in the United States economy in 2007, the economy has been slow in relation to the recovery process. This relates to the concept of mature economy thus influencing the lifestyle of the citizens. Increase in the VAT, in the United States, will have minimal influence in the purchase of the baby products unlike the massive impact on the purchasing power of the consumers. The industry performs effectively in case of boom within the economy thus the reflection of the performance of the economy in relation to the achievement of the goals and objectives. Economic factors such as increase in the income levels of the consumers also increase the level of interactions in this industry because of the increase in the purchasing power of the consumers. Economic factors such as demand and supply of the baby products also play critical roles in the interactions within the industry. Other factors affecting the performance of this industry include the cost of raw materials, importation, and labor requirements. These economic factors determine the level of achievement of the objectives and targets of the organization within this industry.

Social Factors

The purchasing power of the consumers is an indication of the lifestyle and preferences applicable in the determination of the quantity of demand in this industry. The lifestyle of the modern families revolves around economic power thus the essence of small sizes in the contemporary generation. The industry focuses on the provision of products to low and high income earners within the society. This is a reflection of the role played by social status in the society towards the determination of the magnitude of demand within the industry. Another social factor affecting the operations within this industry is the rate at which the population of the globe is increasing. Increase in the population growth ensures that parents must procure products for the needs of their babies thus the business transactions within this industry. Majority of the population of the United States are young and embrace technology. This makes it effective to adopt and implement concepts of e-business in relation to baby products.

Technological Factors

Internet continues to be an influential factor in the execution of the business activities. In this industry, technology plays a critical role in the transmission of information between consumers and business entities. Business organizations in this industry have the opportunity to execute business plans and strategies through integration of technology towards the achievement of the goals and objectives. Social networking platforms such as Facebook and twitter offer opportunity for organizations to promote their businesses in this industry thus essential for the achievement of goals and objectives. Technology has also made it possible for the execution of e-business techniques in this industry through the practice of online stores. These technological factors are essential in the determination of the objectives and achievement of targets.

Legal Factors

The operations and execution of activities in this industry must adhere to the regulatory needs and provisions in order to offer massive protection to consumers and organizations. These regulations focus on the elimination of errors in production thus the opportunity for organizations to meet the standards of the particular products in the baby products industry. Governments also provide adequate regulation systems such as permits and registrations to guide the interaction of consumers and organizations in this industry. These regulations play critical roles in the achievement of objectives of the organizations in relation to the provision of products and services to consumers.

Environmental Factors

Adoption and implementation of internet marketing offers valuable environment enabling consumers to understand advantages and disadvantages of relevant products in any industry. The environment of operation ensures that consumers have the opportunity to understand valuable elements of the products they are supposed to buy. It is also essential for consumers and organizations to focus on the protection of environment for the survival of the current and future generations.

The Porter’s Model: The Six Forces

Figure 1: The six forces model

Source: Haberberg and Rieple (2008: 118)

Two factors play a critical role in the competitive nature of an organization thus the ability to survive within the industry. These factors include life cycle of the industry and macro-environment factors. These factors operate towards influencing the nature of competition within the industry. In case the forces are stringer under the influence of the factors, the competition levels will be fierce thus difficulties in the generation of profit levels.

Power of Suppliers

The power of suppliers in the baby products industry is extremely low. This is because of the availability of cheap raw materials from countries such as China and India at the international level. Despite this aspect, there is more internal competition thus determining the level of profits. There is also low essence of switching cost to buyers in this industry. Firms in the industry also have the ability and opportunity to shop internally.

Power of Consumers/Buyers

There is immense power of the consumers as buyers in relation to interaction within industry. This is through the reflection of roles of standards, quality, and terms of conditions in the transaction of business in the industry. Consumers have the right to demand for quality products thus massive power in the industry. This indicates that buyers have more bargaining power in comparison to the suppliers in relation to this industry.

The threat of substitution

Diversity in this industry indicates that organizations must improve the standards of their products with the aim of consolidating their consumer base. This is essential because consumers have the ability to fetch for quality products in other stores thus the reflection of threat of substitution.

Threat of New Entrance

There is a low barrier of entry with reference to the baby products industry. This is because of the requirements of low capital for the execution of the objectives, strategies, and plans for the development of a new business in the industry. There is also the essence of similar products with illustration of minimal or unique patents thus opportunity for new investors to venture in the industry.

Power of Complementary

There is low power of complementary in the execution and transaction of business activities in the context of the baby products industry. This indicates low influence of complementary in the determination of the profit levels for organizations in this industry.

Intensity of Rivalry

In this industry, there is a reflection of fierce competition level because of lack of differentiation of the products. This makes it difficult to get sufficient market share thus the aspect of fierce competition in this industry. The target audiences change consistently in relation to the market of operation. This is through short-term involvement in the market by some consumers thus the need to adopt and integrate massive concepts in relation to attraction and retention of consumers with the aim of achieving competitive advantage over other key players in the industry.

SWOT Analysis

This method or analytical tool in the examination of the status of the industry adopts and implements four basic concepts: strengths, weaknesses, opportunities, and threats (Mintel, 2011).

Strengths

Implementation of internet and technology has enhanced the transfer and availability of information to the consumers thus increase in the cases of advertisement to improve awareness of the consumers on the products within the industry
Regulations by the governments and relevant authorities for the achievement of standardization of the products production, distribution, and delivery to the consumers thus bargaining power over suppliers
Availability of diversity in the operations through inclusion of various products thus the implementation of different channels for interaction with the consumers
Increase in the economic growth and development of the United States thus the improvement in the living conditions and purchasing power of the consumers
Ease in the transactions of business through internet methods such as websites and e-business techniques

Weaknesses

Low levels of the implementation of R&D in the development of strategies and products in relation to the achievement of the objectives and goals of the organization
Low level of intellectual property because of the similarity in the designs and distribution channels
Essence of tariff acting as barriers for the achievement of effective and efficient importation of products and raw materials
The concept of short-term stay in the baby products industry by consumers because babies grow
High consumers or buyers power is creating massive pressure on the producers to generate quality products thus inclusion of enormous resources in the production and distribution

Opportunities

Continuous increase in the number or cases of births across the globe is an opportunity for the expansion of the interaction of the organization
Globalization is also another aspect of maximizing the profits and revenue levels at the financial year
Preferences of the consumers also provides the opportunity for diversification within the industry
Need for differentiation in relation to product delivery and types to the consumers is an opportunity for maximization of profits and revenues

Threats

Fierce competition might result into malicious strategies by other organizations with the aim of damaging the image of the organization
Increase in the cost of raw materials has the opportunity to hinder the production and distribution cost
Increase in the VAT and other taxes increase the cost of production and distribution of the products
Internet security threats such as external attacks also have the opportunity to influence the integrity, validity, and availability of information to the consumers thus affecting the image of the organization in context

Products Description

Our organization will focus on the provision of products such as Baby Cap, Perfect Feeder, Mini Terrible Nasty Scaries, Gruntleys, Tip resistance furniture, and tinkle toilet target, pacifier chain, and deluxe mat. Other products will include teddy bears, swim diapers, dresses, male and female baby clothes, toys, and little balls to facilitate playing activities by the baby thus faster rate of growth and development. The illustration of the products and their projected costs in relation to procurement by the consumers are stated in the diagram below.

Products Name	Cost ($)	Quantity	Projected Sales ($)
Baby Cap	5	1000	5000
Baby Feeder	15	500	7500
Scaries	8	700	5600
Tip Resistance Furniture	5	1000	5000
Tinkle Toilet Target	5	800	4000
Pacifier Chain	18	300	5400
Deluxe Matt	7	300	2100
Diapers	15	1200	18000
Baby Clothes	10-50	1000	50000
Toys	5-20	300	6000
Little Balls	8	800	6400
Gruntleys	6	500	3000
Towels	16	1000	16000

Our organization will seek to patent its designs and marketing strategies with the aim of obtaining competitive advantage within the market of operation. This is a massive step towards the increase in the level of profits through minimization of the cost of operations and distribution of products to the consumers in the market. The organization will focus on enjoying economies of large scale through minimization of the cost of acquisition of raw materials. This is through importation of products from China and India. This will ensure that the organization differentiates its pricing system with the aim of offering cheap products to the consumers within the industry.

Strategy & Implementation

Adoption and implementation of strategies is one of the most influential factors in the performance of an organization. It is essential to note that effective and efficient strategies offer massive competitive advantage in relation to the operations within the market and industry. In this section of the plan for the development of the new e-business will focus on the marketing, distribution, pricing, and competitive strategies for the achievement of the goals and objectives of the business entity.

Marketing Strategies

Marketing concept is very essential in the achievement of the goals and objectives of any organization. Quality, effective, and efficient marketing strategies are essential for the increase in the level of profits, revenues, and consumer base thus essential for the growth and development of our organization. The organization will adopt and implement the following marketing strategies towards the achievement of goals and objectives in relation to the provision of quality products to the consumers.

The organization will integrate an effective web promotion plan facilitated by quality web designs for the marketing of the products of the new e-business
Another concept of the business marketing strategy will aim at obtaining top ranking in the major search engines through application of effective search optimization techniques
The organization will also adopt and implement communication and networking systems for the ease in communication with the consumers as they purchase online
E-mail marketing will also enhance the performance of the organization through interaction with loyal consumers on the availability of new products in the market
In order to dominate marketing aspects, the organization will engage in affiliation, reseller, and associate programs to enhance the reach of the targeted audiences
Social networking and platforms will also be essential for the marketing purposes thus enhancing the reach of the consumers through platforms such as Facebook, twitter, and MySpace
Development and implementation of six operational websites will also provide an opportunity for the quality interaction with the consumers
Displays on the websites will provide another avenue for the quality interactions with the consumers, thus the opportunity to achieve the goals and objectives of our organization

Distribution Strategies

The initial aspect of effective distribution process in relation to the development of new e-business starts with the generation of quality strategies. In the implementation of the new e-business within the baby products industry, our organization will adopt and integrate the following distribution channels and strategies

One of the distribution priorities will involve social networking thus the ability to take goods or products to the right audiences with the ability and willingness to buy
The second strategy will focus on the promotion of social bookmarks to enable users share, organize, and distribute after storage of the URLs of the websites they find interesting and valuable. This will make it easier for the individuals to find our products
Social media such as YouTube and Podcasts will also promote our products through diversion of numerous traffics to our websites thus the opportunity for the achievement of goals and objectives
Another distribution channel for interaction with consumers or targeted audiences will be application of blogs. This will enable the organization to inform the consumers on the new products while also initiating interaction through aspects of comments on the blogs
The other cheapest distribution channels will include gadgets and widgets to facilitate the delivery of the dynamic and up-to-date contents to the users or targeted consumers. This will enable the organization to integrate new opportunities within the websites

Pricing Mechanism

The pricing system of the new e-business will ensure quality to the consumers thus promotion of societal welfare. This will entail price and product differentiations with the aim of providing consumers with the quality products in return for their financial resources. Since we will be engaging in mature products, consumers are extremely sensitive to quality and pricing system. This indicates that the focus of our organization will be on the quality, standard, and pricing system in order to maximize revenues and profits at the end of the financial year. This will involve charging of moderate prices with improved quality thus the opportunity for the achievement of the financial targets of our organization. Forces of demand and supply will also determine pricing system. This indicates that the market forces will also play a critical role in the determination of our pricing system with the motive of achieving objectives of the business for the first three years of operation.

Competitive Strategies

The industry of operation is intensely competitive thus, it is critical for our organization to focus on the implementation of quality competitive strategies. This is essential for the achievement of competitive advantage. One of the most effective competitive strategies to be deployed is quality handling of the consumers. This is through implementation of research and development to improve the services and products to our consumers. The organization will conduct research on the ways of treating consumers effectively in order to maximize interaction levels with the targeted audiences. Another competitive advantage is the incorporation of quality and moderate pricing systems to match the prices within the industry of operation. This is essential for the attraction of new consumers while retaining the loyal consumers to the products of the organization. Provision of quality products and free delivery upon procurement will also enhance competitive aspect of our organization to perform effectively within the industry of operation. Implementation of effective and accessible websites will also enable the organization to compete effectively with other e-businesses thus the opportunity for the achievement of goals and objectives.

Operating Plan

Operational plan is essential for the achievement of the goals and objectives of the business. Effective and efficient business plan is essential for the achievement of competitive advantage within the industry and market of operation. In this section of the plan, the focus will be on the information of staffing, systems, processes, equipment, and risk management in the provision of quality services to consumers.

Information on Staffing

The key goals for the organization in this aspect are to gather crucial staff with the needed expertise for the transformation of the business activities. In the process of staffing the e-business, the organization will focus on the implementation of four key criteria: internal hiring, external hiring, leasing short-term partners, and borrowing long-term partners. In the construction of the internal hiring, the organization will adopt high profile individuals or employees. This process will also enhance participation of the internal and external teams with the aim of developing expertise or training process. In the context of external hiring, the e-business will focus on the identification of the capabilities gaps with the aim of filling them with the vital expertise for the execution of the needs and objectives of the consumers.

This is through development or generation of attractive packages to enable the individuals wants to work or offer their services towards the achievement of the goals and objectives of the organization. In the short-term leasing of the partners, it is essential for the organization to execute leverage consultation with the aim of attracting short-term expertise to boost the operation of the business. The last aspect of this approach in relation to staffing of the e-business will focus on the implementation of long-term programs. This relates to the implementation of innovative approaches following critical evaluation and interaction with the logical partners for the development and growth of the business. These four critical approaches will enhance the performance of the e-business towards the achievement of quality competitive advantage through implementation of adequate expertise in the provision of effective products. This will enhance interaction with the consumers thus the opportunity to generate trust from the consumers’ perspectives.

Systems and Processes

E-business systems describe the integration of the information systems and supportive enterprise, processes, marketing, manufacturing, and human resource management for the performance of the business. There are various systems essential for the achievement of the goals and objectives of the new business. These are also known as the functional, business systems aiding the performance of the business entity in providing quality products to consumers. One of the essential requirements of for the development of the e-business is the marketing system. The marketing information systems support the traditional and e-business processes and effective management of the business. Under this category, the organization will adopt and integrate interactive marketing systems or websites, automation of the sales force, management of the consumer relationship, sales management, target marketing, market research, and product management. These marketing information systems will enhance the ability of the managers to plan, develop, and implement strategies in relation to the provision of products and services to consumers in the context of e-business.

Another set of system for the development of the company will include manufacturing systems. In the development of the e-business, the organization will consider adoption and implementation of the computer integrated manufacturing thus automation of the manufacturing processes. This will aid effective relationship between the new products and the processes of the organization towards the achievement of the objectives. Manufacturing systems will also aid the management and monitoring of the production and distribution of products thus enhancing interaction with the consumers. In the improvement of the human resources or capital, the organization will adopt and integrate human resource information systems. This will function towards effective management of the organization or e-business. In this sector, the organization will implement information systems in relation to training programs, staffing, and compensation administration. E-business will also incorporate the essence human resource management through implementation of websites. This will enhance the provision of services to the actual and potential employees.

Information systems will also enhance the performance of accounting and finance department of the organization. This is through recording of the financial information and analysis of the inputs in relation to the business transactions. Some of accounting and financial information systems for the improvement of performance of the business will include inventory control, pay roll, order processing, and accounts receivable. Managers will implement information system concerning finance and account to make vital decisions such as budgeting, planning, and allocation of resources within the operation of the business. Managers also have the opportunity to forecast and plan for the operations of the business thus an approach towards effective management of the financial resources of the organization.

The new e-business will also incorporate cross-functional enterprise systems such as ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and SCM (Supply Chain Management). These information systems will enable the organization to reengineer its process for effective provision and delivery of services to consumers. They also contribute towards the enhancement of communication and relationships between teams and departments within the context of the new e-business. Users of these information systems have the opportunity to access valuable information in relation to the management, operations, and interactions of the organization. The last concept of the information systems to the development of the e-business is the implementation of the transaction processing systems. This relates to the growing need for the implementation of the online processing systems in the provision of effective and quality products to consumers. Some of the basic information systems in relation to the transaction processing systems include data entry, database, and transaction processing. Management of the new organization will implement these systems towards improvement of the levels of interaction and transactions concerning the provision of products to consumers.

Equipment

There are various tools essential in the management and execution of the operations of the business. In the context of the e-business, it would be essential for the organization to adopt communication systems such as computers, internet, and relevant software and hardware programs for the facilitation of the achievements of goals and objectives. Another important tool in this implementation of the e-business is the concept of the website development for purchases of the company’s products by the consumers. Computers, networking services, software, and hardware programs are vital for the achievement of the goals and objectives of the new e-business thus essential for the achievement of competitive advantage. The organization can also enhance its performance through the implementation of intranets and extranets for the provision of products upon online request.

Management Plan

Management is an essential component of any business activity thus incorporation of the concepts of e-business in this scenario. Under this section of the e-business plan, it is ideal to evaluate the key roles of the management teams, job description of the employees, and the organizational structure in order to understand the operational plan of the new entity (Ali et al, 2012).

Management’s Key Roles

Management of the organization performs critical roles towards the achievement of the goals and objectives of the entity. One of the important functions of the management is being an effective negotiator. This entails the ability of management to integrate effective leadership and resource allocation in order to meet the demands of the various departments within the organization. This will contribute towards quality management of the resources in relation to the maximization of the opportunities and strengths while minimizing costs and weaknesses. Another role of the management of the e-business will relate to allocation of the scarce resources to the various aspects of the business. These relate to the influences of the human, financial, and material resources to the various aspects of the business thus massive contribution towards the achievement of the competitive advantage within the market and industry of operation.

Management of the organization will also perform monitoring functions. This is through critical evaluation of the internal operations, strengths, opportunities, and weaknesses of various departments with the aim of adopting and implementing valuable strategies towards effective management. Management of the new e-business must also enhance the leadership of the organization in relation to the development and integration of policies and strategies for achievement of the targets and goals. This is essential for transformation of the business to new levels thus maximization of the profits and revenues at the end of the financial year. Management should also operate towards handling of the conflicts or disturbances within the operation of the business activity.

This is essential for the development of harmonious organization thus an effective platform for the achievement of the goals and objectives. Management of the e-business will also operate towards the execution of dissemination of information thus promotion of the organization to competitive levels. This is through integration of filtering and delegation skills for the improvement of the organization. Management of the new e-business will also operate towards the development of new projects thus implementation of the concept of entrepreneurship in the handling of the events of the entity. This is essential for the expansion of the size, volume, and operations of the entity in relation to the provision of various products and services to consumers within the baby products industry.

Management of the e-business will also operate towards the achievement of the goals and objectives in relation to the integration of the information and communication obligations. This entails networking and exchange of information with the aim of gaining access to the various bases of knowledge. Management of the organization will also focus on leading, inspiring, and managing the organization through various departments thus essential for the achievement of the goals and targets of the new e-business with the market and industry of operation.

Job Descriptions

IT Manager

IT manager will be one of the important individuals within our organization. This relates to the important roles he or she will play within the development of our new e-business. The IT manager will focus on the accomplishment of the following functions and duties in order to enhance the performance and product delivery to the consumers.

Adopts and implements effective strategic IT plans and oversight of the relevant department
Offers valid approval to the application of vendors by the organization and active monitoring of the financial condition of the process
Provides valid coordination between the priorities between the IT department and the development of policies in relation to other departments
Examination of the adequacy in the context of allocation of IT resources such as personnel, equipment, and finances within the IT department
Approves main projects within the department of Information and Technology systems through observation of the priorities, standards, and IT delivery of services to the consumers
Observation of the development of websites, acquisition of resources, and communication systems such as computers and networking services
Managing daily operations within the organization in the context of the IT department with the aim of ensuring quality and effective product delivery to the consumers

Sales & Marketing Manager

Sales and marketing manager will also perform extensive services to the development and achievement of the goals and objectives of the organization. This relates to the performance of the following functions with the aim of meeting the goals and objectives of the consumers

Identification of qualified prospects, leads, and projects for the development of an effective marketing strategy
Stimulation of the marketing and sales activities in order to enhance the performance of the revenues and profits in relation to the improvement of quality products
Offer assistance to the partner distribution networks and the promotional objectives of the organization
Development and coordination of the promotional techniques, resources, and programs such as advertisement channels
Daily management of the events and operations within the sales and marketing department
Execute maintenance of the accounts, inquiry calls, and qualification processes with the aim of maximizing efforts and financial resources of the organization
Participate effectively and efficiently in the development of the brands to enhance the image and reputation of the organization within the market and industry of operation

Business Analysts

The organization will also seek the services of business analysts in order to enhance performance of the organization in relation to the achievement of the goals and objectives. These individuals will perform the following tasks

Offer critical examination of what the organization or business does and strategies for the achievement of the goals and objectives
Determination of effective ways of improving the e-business processes with the aim of enhancing the provision of products to the consumers
Adopting and implementing stages of automation with the aim of enhancing the quality of products to the consumers thus development of the image and reputation of the organization within the market of operation
Participation in the designing process in relation to the development of IT systems such as creation of the functional specifications
Adoption and implementation of the new or modern features for the improvement in the performance the Information and Technology systems through technical designs

Planning Manager

Planning manager is also essential for the achievement of the goals and objectives of the e-business. He or she will have to oversee the completion of the following roles such as

Development and presentation of the needed changes for the improvement of the operation of the new business
Organization and allocation of the vital resources within the different departments for the effectiveness and efficiency in the provision of products
Overseeing daily operations within the planning department for the enhancement of interaction with consumers
Work in collaboration with the relevant departments of the e-business with the aim of achieving competitive advantage within the market and area of operation
Development of strategic issues towards the improvement of products to the consumers

Financial manager

Financial manager will also be effective and efficient in the performance of the e-business in relation to the achievement of the goals and objectives. He or she will perform the following roles

Generation of funds in order for the organization to possess sufficient cash and liquidity through equity and debt
Allocation of financial resources to the various departments and activities within the e-business for the achievement of the goals and objectives
Planning effectively for the profits and revenues for the improvement of the organization’s services and products delivery to the consumers
Understanding of the capital market thus illustration of the transactions of the shares of the e-business
Overseeing daily management and monitoring of the activities within the financial department for efficiency in the product delivery and achievement of goals and objectives
Working in collaboration with other department managers for quality delivery of products to the consumers

Managing Director

Manager Director will be an important figure in the context of the new e-business. He or she will execute the following roles and responsibilities

Development of new business thus attraction of new shareholders to the business
Keeping consumers happy and offering vital support to the employees of the e-business
Monitoring daily activities and interactions within the organization
Managing the organization on behalf of the board of directors
Recruitment and firing of employees depending on the situation
Work in collaboration with all departments to ensure operation towards the achievement of the common goal thus improvement of the product delivery to the consumers

Organization Structure

Financial Plan

The following financial plan focuses on the illustration of the forecasted financial statements of My Baby Wealth System and relevant assumptions in the generation of the statements. The financial plan also indicates the capital requirements for the development of the new e-business.

MY BABY WEALTH SYSTEM FORECASTED INCOME STATEMENT FOR THE THREE YEARS ENDING 31
	Dec. 31, 2013	Dec. 31, 2014	Dec 31, 2015
REVENUE:
Sales	N/A	$ 190,000	$ 225,000
OPERATING EXPENSES:
Marketing & Promotions	$ 0	$ 15,000	$ 19,000
Telephone Expenses	$ 800	$ 1,800	$ 3,600
Rent Expense	$ 1,900	$ 5,400	$ 7,200
Websites & management	$ 6,000	$ 3,000	$ 3,000
Management Salaries	$ 5,000	$ 10, 000	$ 14,000
Net Working Services	$ 4,000	$ 5,400	$ 6,000
Internet Accounts	$ 300	$ 300	$ 540
Purchases	$ 120,000	$ 130,000	$ 140,000
Total Expenses	$ 138,000	$ 170,900	$ 193,340
NET INCOME (before tax)	$ 138,000	$ 19,100	$ 31,660
Taxes (25%)	$ 0	$ 4,775	$ 7,915
Net Income (after tax)	$ (138,000)	$ 14,625	$ 23,745

Balance Sheet for My Baby Wealth System On the 31^st Dec. 2013
ASSETS	$	$
Non Current Assets		2,150,000
Buildings	2,000,000
Furniture	12,000
Machinery	18,000
Investments	120,000
Current Assets		10,000
Debtors	1,000
Inventory	3,200
Bank & Cash	5,800
TOTAL ASSETS		2,160,000
EQUITY AND LIABILITIES
Owner’s equity		1,700,000
Capital	1,700,000
Non-Current Liabilities		440,000
10% Loan	440,000
Current Liabilities		20,000
Creditors	20,000
TOTAL EQUITY AND LIABILITIES		2,160,000

Risk Analysis and Management

E-business proves to be a risky business because of numerous uncertainties. This calls for an effective and efficient approach in the management of the risks and uncertainties surrounding the development of a new e-business. The first step into achieving quality risk management is the identification of the potential hazardous conditions towards the execution of the targets and strategies of the new e-business. Despite the fact risks do vary from entities, it is essential to note that most of the uncertain conditions in the management and implementation of the concept of the e-business are common for companies. In this category, the plan will focus on the potential seven risks that would affect the process of achievement of the goals and objectives by the new e-business.

Bad Guys

This potential harm to the e-business relates to the intrusion by attackers to inflict hazard on the available programs and information thus affecting the availability, integrity, and credibility of the information. Under this category, the organization would adopt and implement effective internet security systems to avoid potential risks from the bad people. These risks include fraud, virus attack, and denial of service, graffiti, and cyber-squatting. These potential risks play critical roles in limiting the achievement of the goals and objectives of the organization. This is through hindering the maximization of the profits and minimization of the cost of production thus poor quality in the delivery of services. It is essential to adopt and integrate quality protective or security mechanisms to minimize the influence of the above potential risks in order to enhance the achievement of the goals and objectives by the new entity (Vaidyanathan & Devaraj, 2003).

Commercial Environment

Commercial environment would also prove to be risky or uncertain towards the achievement of the goals and objectives. Some of the potential risks in this category include inconsistent consumer behavior, supplier performance, and inappropriate movements in relation to the exchange rates. The organization will develop quality programs to minimize the effects of these potential risks from hindering the achievement of the goals and objectives of the new e-business (Vaidyanathan & Devaraj, 2003).

Legal System

Legal system is also characterized by some uncertainties towards the development of a new e-business. This makes it vital for the organization to manage the risks arising from this sector or system effectively to enhance the reputation and image of the company among the consumers. Some of the potential risks under this category include e-business legislation, standard commercial laws, and international laws for the execution and guidance of the economic activities. Management of these potential risks will boost the process of the pursuit of economic goals and objectives in relation to the targets of the new e-business (Vaidyanathan & Devaraj, 2003).

People

The opinions of different people with reference to the process of developing new e-business are essential in the development of the goals and objectives of the organization. These opinions might also prove to be uncertain in some cases thus limiting the achievement of the goals and objectives of the organization. Some of the potential risks arising from this category include attitude in relation to security, defamatory emails, and advertisement on the websites. Effective management of these potential risks from the people would enhance the pursuit of the goals and mission of the organization thus essential for the achievement of competitive advantage (Vaidyanathan & Devaraj, 2003).

Processes

Another risky concept in accordance with the demands of the e-business is the process or procedures involved. Some of the potential risks in association with the processes include intellectual property and delivery of the products. These processes will undergo extensive management in order to enhance the management of risks and achievement of the mission and other targets of the new organization in the context of the market and industry of operation. This will oversee the increase in the levels of revenues and profits following evaluations at the end of the financial year (Vaidyanathan & Devaraj, 2003).

Technology

Advancements in the modern economy are essential in the facilitation of the operations of the contemporary business entities. Despite this fact, technology also proves to be risky concept in the execution of the operations of the e-business. This makes it crucial to address and manage the potential risks that might arise from the implementation of technology in the development of the new e-business. Some of the potential risks from this category include website downtime, security issues, and mission-critical systems. Management of these potential risks would enable the organization to meet the set targets within the industry and market of operation thus the achievement of the aspect of competitive advantage (Vaidyanathan & Devaraj, 2003).

Business Strategies

Business strategies are crucial components of the operations of the e-business. This is because of the essential roles they play in relation to the maximization of the profits and minimization of the cost of distribution and manufacturing of the products. Some of the potential risks in relation to the concept of business strategies include viability, sustainability, and acceptability. Management of the potential risks regarding strategies will facilitate the achievement of the mission thus vital for the improvement of product delivery to the consumers (Vaidyanathan & Devaraj, 2003).

Action Plan

Effective action plan is a motivational aspect towards the realization of the goals and objectives of the organization. It is also ideal to note the contribution of effective implementation of the strategies in relation to the development of a new e-business. This is appropriate for the maximization of revenues and profits while minimizing the cost of manufacturing and distribution of products to the consumer within the market and industry of operation. The implementation of the strategies of the organization will be the duty of a selected committee. The committee will ensure effective and efficient development of the websites to ensure that they are operational for the facilitation of the transaction purposes. This will also address the technological aspect of the new e-business thus the process towards the realization of the goals and objectives (Chailom & Mumi, 2012).

It will also be essential to advertise management positions and other relevant positions within the organization in order to have sufficient labor for the execution of the strategies. Availability of the resources will also be essential for the initiation of the process as the first step in the direction of the achievement of the goals and objectives. This is vital for the illustration of the plan for the development of the new e-business to the relevant shareholders. There will be an outline for the implementation, evaluation, and monitoring processes to enhance the effectiveness and efficiency in relation to the operation of the organization (Chailom & Mumi, 2012). The development of the new e-business should take the shortest time possible in order to start running with the aim of providing quality products to consumers. In order to achieve this mission, it is essential to avail the resources in time.

Monitoring & Evaluation

Monitoring and evaluation processes are extremely valuable towards the realization of the targets of an effective and fruitful organization. It offers an opportunity for the organization to determine its performance levels in relation to the developed objectives, mission, and vision. In order to enhance the performance of the new e-business, the organization will conduct an extensive evaluation of the operations after every three months. This will be vital towards determination of the effectiveness and efficiency of the strategies towards the achievement of the goals and objectives. This indicates that the evaluation process will contribute towards the development of the organization thus an opportunity to increase revenues and minimize costs. Monitoring will be a daily activity under the management and guidance of the managing director. This process will aim at ensuring the execution of the objectives and obligations of the employees towards the provision of products to consumers.

Evaluation process will be conducted with an external body hired for the purposes of objectivity, transparency, and efficiency in the execution of the process. This will be essential in the minimization of the cost and resources such as time and human capital because our employees will continue with their duties while the auditor executes his or her roles. Evaluation of the performance of the organization will relate to the key performance indicators. These indicators include image/reputation of the company, consumer satisfaction, employees’ satisfaction, revenues, sales, profits, net income, and market share in relation to the industry of operation. Evaluation process will provide an adequate opportunity for the organization to identify areas where improvements would be necessary for the transformation of the organization. This is essential towards the achievement of the competitive advantage within the market. Evaluation process will also enhance the development of quality strategies towards maximization of the revenues while minimizing the cost of manufacturing and distribution of products to consumers.

References

Haberberg, A. and Rieple, A. (2008) Strategic Management: Theory and Application. New York U.S: Oxford University Press.

Mintel (2011) Baby and Nursery Equipment – UK – February 2011: Strengths and Weaknesses in the Market, Academic Search Complete [Online].

Vaidyanathan, G., & Devaraj, S. (2003). A Five-Factor Framework for Analyzing Online Risks in E-Businesses. Communications of the ACM, 46(12), 354-361.

Ali, S., Naqvi, S. J., Tabouk, Y. S., & Al-Jahwari, N. K. (2012). Development of Inter- Organizational Structure for E-Commerce: A Contemporary Approach. International Journal of Business & Public Administration, 9(2), 1-10.

Chailom, P., & Mumi, A. (2012). Effects of E-Commerce Marketing Strategy on Performance of E-Commerce Firms in Thailand. International Journal of Business Strategy, 12(3), 48-61.

Latest Assignments