Assessment
Task and Structure
You will deliver an individual written Report, 2,000 words, on an aspect of sustainability. You will be required to understand and apply the theories of sustainability marketing and apply them to live client briefs, working closely with the client throughout the process. This report will concern the public sector. Sample reports are available on myCourse MKT 468. Each client project requires a slightly different approach and this will be discussed with you in detail at the time.
For this assignment, you are required to investigate the sustainability policies and practices of your local council, i.e. the one based in your home area, whether this be in the UK, the wider EU or any other country that you are from. Your report will take the following form:
A brief introduction about the size, nature and scope of your local council, and its overall budget as well as its budget for eco and sustainability or conservation policies
A detailed review of the sustainability policies and practices that your council is engaged in
A primary research study amongst people you know who live in the council’s geographical rea, to find out what their opinions are about current services, and how they can be improved. This research will probably take the form of a questionnaire and focus groups or interviews.
Reference to models of theories that help you to analyse the current and future ways in which your council develops and markets its sustainability practices
Strategies and recommendations for future action and the development of sustainability policies, including ideas concerning the way in which the council should promote these services through marketing communications and PR.
Assessment Criteria
Please see the marking grid below for information on the content of your report and the marks allocated. You are advised to allocate your word count according to the marks available for each section.
Assessment criteria
Assessment Task: SUSTAINABLE MARKETING REPORT AE1 and AE2 (50% each)
DimensionsA 1 and 2BCD F 1-4Applied diagnostic, analytical and creative skills in production of marketing report.
Weighting 20%
(LO – P1, C1)
Processing and organisation of marketing plan exemplary, demonstrating exceptional ability.
Processing and organisation of marketing plan is consistently systematic.
Processing and organisation of marketing plan generally systematic.
Processing and organisation of marketing plan sometimes unsystematic.
Processing and organisation of marketing plan unsystematic/ erratic.
Synthesised ideas and information from a variety of sources to produce Situation & Competitive Analysis which demonstrates evaluation of the key aspects of marketing principles and techniques.
Weighting 25%
(LO – T1, C2)
Shows outstanding critical ability in analysis, synthesis and evaluation, greatly exceeding expectations for this level.
Shows critical ability in analysis, synthesis and evaluation.
Critical analysis satisfactory, with evidence of some independent synthesis and evaluation.
Critical analysis not always sustained, synthesis or evaluation occasionally superficial.
Analysis uncritical or superficial, with little or no evidence of synthesis or evaluation.
Critically evaluated recommended solutions (Report) to complex marketing based business problems to produce: objectives, strategy, tactics, action and control (OSTAC).
Weighting 25%
(LO – K1)
Conclusions/solutions comprehensively justified and of exceptional originality, some at the cutting-edge of knowledge/practice.
Solutions/ conclusions are well justified, often with an aspect of originality.
Solutions/ conclusions are adequately justified, with an aspect of originality in some instances.
Solutions/ conclusions show marginally insufficient originality and/or are not fully justified.
Solutions/ conclusions, where present, are derivative and lacking in justification/ evidence.
Marketing Report communicated effectively by written means in a coherent and professional manner. Structured and well-set-out report. Liaison with clients and tutors on a regular basis.
Weighting 30%
(LO – T2)
Demonstrates mastery of writing and presenting marketing plan and exceeds advanced professional expectations in most/all aspects.
Excellent liaison with clients and tutors.
Expertise in writing and presenting marketing consistently meets advanced professional expectations and occasionally exceeds them. Very good liaison with clients and tutors.
Level of expertise in writing and presenting marketing report generally meets advanced professional expectations.
Adequate level of liaison with clients and tutors.
Level of expertise in writing and presenting marketing report marginally fails to meet advanced professional expectations.
Little liaison with clients and tutors.
Performance of writing and presenting marketing report is inadequate, failing to achieve expertise or meet advanced professional expectations. No liaison with clients and tutors.
Learning Outcomes
Knowledge and Understanding
K1 independently access information, ideas and evidence from a wide range of secondary and primary sources in the context of sustainable marketing.
Cognitive Skills
C1 critically analyse and evaluate the implementation and appropriateness of marketing theory when applied to such areas.
Practical and Professional Skills
P1 research and critique marketing concepts for their relevance to Green and sustainability areas.
Transferable and Key Skills
T1 communicate effectively in an academic environment.
T2 learn independently and develop and sustain arguments leading to considered conclusions and the justifications of recommendations for change where considered necessary.
Employability and key skills covered in this unit:
Self ManagementTeam WorkingBusiness & Customer AwarenessProblem Solving SkillsCommunication & LiteracyApplication of NumeracyApplication of IT
Request formative feedback
Ability to demonstrate coverage of wider issues demanded by many NFP and Public Sector marketing bodies as well as commercial companies.
Requirement to identify and learn to solve sector issues
Write a professional business report
Use multiple data bases and key word searches to access research material
Extenuating Circumstances
The University’s Extenuating Circumstances procedures are in place if there are genuine circumstances that may have affected students’ academic performance. Remember however students need to be ‘fit to study’, this means that students can either submit their assessed work or declare extenuating circumstances, but cannot do both.
A summary of guidance notes for students is given below:
HYPERLINK “http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=AS/AH/1250002309” http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=AS/AH/1250002309
Academic Misconduct
Any submissions must be students’ own work and, where facts or ideas have been used from other sources, these sources must be appropriately referenced. The University’s Academic Handbook includes the definitions of all practices that will be deemed to constitute academic misconduct. Students should check this link before submitting their work.
Procedures relating to student academic misconduct are given below:
HYPERLINK “http://docman.solent.ac.uk/DocMan8/rns?RNS=AS/AH/1234570157” http://docman.solent.ac.uk/DocMan8/rns?RNS=AS/AH/1234570157
Ethics Policy
The work being carried out by students must be in compliance with the Ethics Policy. Where there is an ethical issue, as specified within the Ethics Policy, then students will need an ethics release or an ethical approval prior to the start of the project.
The Ethics Policy is contained within Section 2S of the Academic Handbook:
HYPERLINK “http://docman.solent.ac.uk/DocMan8/rns?RNS=1234569791” http://docman.solent.ac.uk/DocMan8/rns?RNS=1234569791
Anonymous Marking
A copy of the University’s Policy on Anonymous Marking, process details and student guidance on submission sheet completion can be found on the following links, which are also uploaded on the Student Portal. The guidance ‘fact sheet’ will be available at Faculty Reception Points.
Policy: HYPERLINK “http://docman.solent.ac.uk/DocMan8/rns?RNS=ASQS/AH/1234574213” http://docman.solent.ac.uk/DocMan8/rns?RNS=ASQS/AH/1234574213
Process: HYPERLINK “http://docman.solent.ac.uk/DocMan8/rns?RNS=AS/General/1250004357” http://docman.solent.ac.uk/DocMan8/rns?RNS=AS/General/1250004357
Fact Sheet: HYPERLINK “http://docman.solent.ac.uk/DocMan8/rns?RNS=AS/General/1250004356” http://docman.solent.ac.uk/DocMan8/rns?RNS=AS/General/1250004356
Grade marking
The University uses a letter grade scale for the marking of assessments. Unless students have been specifically informed otherwise their marked assignment will be awarded a letter grade. More detailed information on grade marking and the grade scale can be found on myCourse. The guidance ‘fact sheet’ is available at Faculty Reception Points.
Policy: HYPERLINK “http://docman.solent.ac.uk/DocMan8/rns?RNS=ASQS/AH/1234569864” http://docman.solent.ac.uk/DocMan8/rns?RNS=ASQS/AH/1234569864
Fact sheet: HYPERLINK “http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=AS/AH/1234576014” http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=AS/AH/1234576014
plz make sure the documents is report
i just called the service and they told me that my style for the report is paper research
and if you have any question for the report just call me at 0746991385
Thank you
