Report must write according to next questions.
When consumers are asked whether they worry about digital privacy, they say yes, they are concerned. However, a new eMarketer report, “The Digital Privacy Dilemma: Consumers Care—Sometimes—About Privacy, Though Their Actions Often Say Otherwise,” finds that the degree of such concern is not terribly high. And while voicing worry about privacy, they often compromise that privacy in their behaviour.
Source: http://www.emarketer.com/Article/On-Privacy-Consumers-Concerns-Actions-Diverge/1009536
a. Looking beyond simple care-or-don’t-care numbers, how much do you care about digital privacy?
b. What steps, if any, do consumers take to keep personal information private?
c. How do you feel about online behavioural advertising that relies on usage of data about their digital activities?
This is a 9 page report (excluding Appendix and References, but including a Table of Contents)
format for the report:
1. Executive Summary
2. Introduction
3. Theory and Concepts
4. Key Findings / Discussion of your research topic
5. Use of case studies as examples
6. Recommendations and conclusions
7. Reference list (Harvard Referencing Method)
8. Appendices
